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Adsquare renews certificate for data quality

drive to store, d2s, adsquare, data quality

Adsquare renews CESP certification for its drive-to-store mobile solutions

11 April 2022, Monday | By: Christoph Herwig
5 min read
adsquare receives cesp certification

About Christoph Herwig

Christoph is VP Marketing, is five years with Adsquare and based in Adsquare’s head office in Berlin. Before stepping sideways to join the Marketing Team, Chris was VP Data Partnerships at Adsquare. He has a weakness for print ads and also reads the small print on product packaging. Chris acts as an unsalaried Brand Ambassador for Lufthansa, plays the drums, field hockey and golf.

Adsquare is proud to announce that it has once again been awarded the Drive-to-Trust label by CESP in association with the Mobile Marketing Association, an independent seal of approval that recognises Adsquare’s expertise in connecting people and places.

The CESP (Centre d’Etude des Supports de Publicité), which is an international organisation of advertisers, agencies and media advertising agencies, ensures the audit and the labelling of studies on media and advertising effectiveness. With the newly awarded ‘Right People’ label, the CESP officially certifies the quality of Adsquare’s audience segments created by combining spatial datasets and raw location signals.

The extensive audit that took months to complete, included an assessment of Adsquare’s raw location signals. What’s more was that the committee of control inspected Adsquare’s ability to match raw location signals with places data and hereby distinguish between real visitors versus by-passers by applying dwell time. As a result, various Adsquare data products based on this methodology are awarded simultaneously: Adsquare’s Footfall Measurement, Adsquare’s OOH solutions, Adsquare’s Place Visit Audiences, as well as Adsquare’s Audiences in Motion for Geo-Contextual Targeting.

For Tom Laband, CEO & Co-Founder of Adsquare, the Drive-To-Trust certificate is the logical consequence of Adsquare’s high quality standards: “We believe in what we do and rise to meet our own high standards. The CESP certificate is proof that we focus on delivering success and being our clients’ most reliable partner.”

Vadim Wichmann, Consulting Manager at GroupM, emphasises the importance of this certification for advertisers: “We are delighted to see the adoption of the labels in the drive-to-store advertising market. This Drive-to-Trust certification has had a real impact when selecting partners in a media plan for our advertising clients.”

If you’re interested in learning more about us, please don’t hesitate to reach out to us. Adsquare makes marketing a whole lot smarter and we can’t wait to accelerate your business growth.

About Christoph Herwig

Christoph is VP Marketing, is five years with Adsquare and based in Adsquare’s head office in Berlin. Before stepping sideways to join the Marketing Team, Chris was VP Data Partnerships at Adsquare. He has a weakness for print ads and also reads the small print on product packaging. Chris acts as an unsalaried Brand Ambassador for Lufthansa, plays the drums, field hockey and golf.

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