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Adsquare launches its Measurement solution in Austria & Switzerland, enabling advertisers to track store visits, attribute media spend, and optimise campaigns in real-time.
Adsquare Measurement
Footfall tracking Switzerland
Footfall tracking Austria
Real-time store visits data
Location intelligence Switzerland
Location intelligence Austria
Advertiser campaign optimisation
Ad spend attribution CH AT
Retail foot traffic analytics
Optimising ad spend with data
Store visit tracking Switzerland Austria
Movement data for advertising
Digital-to-physical attribution
Programmatic footfall measurement
DACH region advertising insights
Adsquare expands Measurement solution to Austria & Switzerland
30 January 2025, Thursday |
By: Adsquare
3 min read
About Adsquare
Adsquare empowers companies to supercharge their campaigns in the new era of consumer privacy. Our editorial staff regularly publishes whitepapers, opinion pieces, success stories, or best practices for you to stay at the fore-front of data-driven marketing.
BERLIN, 03 February, 2025 – Adsquare, a leading platform for location intelligence and real-time data solutions, is proud to announce the expansion of its Measurement solution to Switzerland and Austria. This new capability allows advertisers in these markets to quantify store visits, attribute media spend, and optimise campaigns on the fly for better business outcomes.
Key benefits of Adsquare Measurement include:
Access real-time visit data directly in your DSP to refine campaign performance
Prove the impact of your ads by linking media spend to actual store visits
Optimise store visits while reducing costs with precise, high-quality data
In an increasingly competitive advertising landscape, it’s crucial for brands to bridge the gap between digital advertising and real-world consumer behaviour. Adsquare Measurement achieves this by activating movement data for independent footfall measurement, allowing advertisers to track store visits and attribute media spend directly to real-world results.
“We are thrilled to meet the growing demand for movement data in Switzerland and Austria and see this as a strong new chapter for both markets. Our Measurement solution, powered by our proprietary visit matching methodology, provides advertisers with precise and independent insights by mapping audience signals onto highly accurate 2D polygons of store locations. This unmatched precision enables brands to directly link their ad spend to store visits, optimise campaigns in real time, and maximise the impact of their investments,” said David Luchtenburg, General Manager for the DACH region at Adsquare.
This expansion demonstrates Adsquare’s continued commitment to empowering advertisers in the DACH region with cutting-edge location intelligence solutions. Available in 29 countries across the Americas, EMEA, and APAC regions, Adsquare Measurement helps brands turn insights into action.
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About Adsquare
Adsquare empowers companies to supercharge their campaigns in the new era of consumer privacy. Our editorial staff regularly publishes whitepapers, opinion pieces, success stories, or best practices for you to stay at the fore-front of data-driven marketing.