Articles by Adsquare
Today’s consumers are always-on. The smartphone is their first-screen and helps them in navigating through everyday life. This is both a challenge and an opportunity for brands, especially for those with local businesses.
Spanish car manufacturer CUPRA needed to increase brand awareness and foot traffic to its dealerships. CUPRA decided to engage Adsquare as a one- stop partner to run a programmatic DOOH campaign and to measure their drive-to-store campaign in Spain.
Walmart, a giant in the Retail industry with 3,047 stores in Mexico, wanted to push consumers to their POIs while on the go. For this reason, they engaged Waze, a well-known GPS navigation software app helping users to get instant traffic updates.
McDonald’s is the first QSR company in Spain to have launched a fully programmatic Digital Out-of-Home (DOOH) campaign, using Adsquare ́s data-driven marketing solutions to generate traffic to their McAuto points of sale.
Marriott International ́s financial results for the third quarter of 2020 showed that the business was dramatically impacted by the COVID-19 global pandemic. How was Marriott’s strategy adjusted in an effort to contain the impact of the pandemic on their hospitality business?
The multinational ready-to-assemble furniture retailer IKEA mandated our partner Xasis to run a proximity targeting campaign in Italy and to measure the effectiveness of the campaign by analyzing the foot traffic to IKEA points of sale.
According to Forbes, the number of Americans going gluten-free has tripled since 2009. The smartphone is the first-screen for today’s consumers who are more and more conscious of their everyday life choices, food purchases included.