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Articles by Adsquare

Adsquare Whitepapers – Helping you create performance-driven campaigns

Access our library of whitepapers containing expert analysis on trends impacting the marketing landscape, key learnings from leading advertisers across…

Adsquare Opens a New Office in Hong Kong and Appoints Melvin Wong as Sales Director, North Asia

Adsquare is delighted to announce the appointment of Melvin Wong as Sales Director, North Asia. Melvin will be based in…

An Introduction to Data-Driven OOH Solutions by Adsquare

Adsquare’s CEO and Co-Founder, Tom Laband, answers some key questions on our Data-Driven Out-of-Home Solutions. Check out his answers in…

Mobile-2-Store Campaign for Fast Food Consumers

Today’s consumers are always-on. The smartphone is their first-screen and helps them in navigating through everyday life. This is both a challenge and an opportunity for brands, especially for those with local businesses.

Digital Out-of-Home Boost for Automotive Brand in Spain

Spanish car manufacturer CUPRA needed to increase brand awareness and foot traffic to its dealerships. CUPRA decided to engage Adsquare as a one- stop partner to run a programmatic DOOH campaign and to measure their drive-to-store campaign in Spain.

In-app Drive-to-Store campaign connecting people and places on the go.

Walmart, a giant in the Retail industry with 3,047 stores in Mexico, wanted to push consumers to their POIs while on the go. For this reason, they engaged Waze, a well-known GPS navigation software app helping users to get instant traffic updates.

Supersized DOOH for McDonald’s

McDonald’s is the first QSR company in Spain to have launched a fully programmatic Digital Out-of-Home (DOOH) campaign, using Adsquare ́s data-driven marketing solutions to generate traffic to their McAuto points of sale.

The Power of Shifting Drive-to-Store Strategies and Measuring Footfall in Real-Time

Marriott International ́s financial results for the third quarter of 2020 showed that the business was dramatically impacted by the COVID-19 global pandemic. How was Marriott’s strategy adjusted in an effort to contain the impact of the pandemic on their hospitality business?

Proximity Targeting Campaign backed by a Post-Campaign Measurement Report

The multinational ready-to-assemble furniture retailer IKEA mandated our partner Xasis to run a proximity targeting campaign in Italy and to measure the effectiveness of the campaign by analyzing the foot traffic to IKEA points of sale.

Mobile-2-Store Campaign for Gluten-Free Food Manufacturer

According to Forbes, the number of Americans going gluten-free has tripled since 2009. The smartphone is the first-screen for today’s consumers who are more and more conscious of their everyday life choices, food purchases included.