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Articles by Christoph Herwig

Adsquare to Support Unified ID 2.0

New York, 16 September 2021. Adsquare, the global audience & location intelligence company, will collaborate with Unified ID 2.0 to…

Adsquare announces data partnership with O2 Motion

Adsquare, the global audience and location intelligence company, is now using insights from O2 Motion, enabling businesses to leverage anonymised,…

Adsquare’s Pre-Bid Enrichment Technology

A lot has been written about the changing marketing landscape. Identity-based targeting may be on the decline. New privacy regulations…

Whitepaper: Location Context 2.0

As the ad tech industry is readying itself for a new privacy-centric future, the key question is: in a world…

iOS 14.5 – The Future is Now Here

Apple launched their update to iOS 14.5 end of April and users are starting to install the new release. The…

Adsquare receives CESP certification for its drive-to-store mobile solutions

Adsquare is proud to announce the receipt of the Drive-to-Trust label by CESP in partnership with the Mobile Marketing Association,…

MMA Smarties Award For Adsquare’s Footfall Measurement

Adsquare has been awarded the MMA Smarties Award 2020 for its footfall measurement product. With the awarded campaign, that launched in cooperation…

Adsquare Partners With OOH DSP Sage + Archer

New partnership brings Adsquare’s privacy-friendly audience data to OOH advertisers in Germany, the U.K and the Netherlands.  Sage + Archer…

How to measure incrementality to prove your advertising is working

Turning measurement into insights You might have heard about the concept called Randomized Control Trial (RCT) which is a gold…

Whitepaper: The Data-Driven Transformation of OOH

In this paper, we investigate the data-driven transformation of OOH advertising. Here, you will find data points that show exactly…

Whitepaper: Footfall Measurement

In this paper, we look at the benefits to advertisers of attributing store visits to ad exposure, provide examples of…

Partner Spotlight: Datonics – The Benefits of Adding Intent Data to Your Programmatic Campaigns

Marketers are constantly looking for the next innovative method to get a competitive edge to generate revenue and intent data…

Adsquare Partners With PlaceIQ

Yeah, you read it right. Our data partnerships team is working hard to continuously expand and improve the data offering…

Adsquare Partners with IRI to Offer Purchase Data in the UK

Digital marketers are now able to make use of IRI purchase data for more effective OOH planning and programmatic media…

Adsquare and ALC secure a data partnership in the US

Adsquare has established a data partnership agreement with ALC, one of the industry’s leading privately-held providers of first-party data solutions…

Award-winning usage of mobile data

Today we celebrate the “Masters” campaign with our partners Burger King and Waze, in cooperation with Poster Conseil and KR…

Adsquare and Experian Announce Europe-wide Data Partnership

Adsquare has entered into a data partnership agreement with Experian, the leading global provider of information services. Digital marketers are…

Adsquare’s Real-Time Footfall Measurement product successfully integrated with MediaMath

Adsquare is pleased to announce the integration of its Real-time Footfall Measurement product with leading DSP MediaMath. Advertisers and media…

Case Study: How DoDo generated 20% higher CTR and 300% more store visits

DoDo is a jewelry brand part of Pomellato Spa and the Kering Group founded in 1994 combining Italian artisanal savoir-faire…

Changes in weather trigger major business impact

With our latest integration of weather data, we’re adding a new data dimension to our ‘Audience Management Platform’ (AMP). Weather…

Adsquare’s former General Manager France, Nicolas Méar, relocates to Singapore

We’re pleased to announce changes to some key roles within our organization. Our former General Manager France, Nicolas Méar, relocates…