Discover how location enables privacy-first audience targeting, connects digital ads to real-world outcomes, and drives precision at scale.

privacy-first audience targeting solutions benefits of location intelligence in advertising how to use geospatial data for targeting AI-powered location data insights alternatives to cookies and IDs advertising location signals for programmatic campaigns

The Lab

Welcome to The Lab

Our dedicated resource to build expertise and best pratice in how movement and location data can drive brand performance.

Location is a rapidly evolving technology and new, exciting developments happen every day. We’re here to share these new developments, discuss how brands have used them and foster a learning environment that drives this dynamic marketing discipline forward.

Take a look around and always feel free to get in touch if you want more information or a consultation on how our technologies might apply to your brand challenge.

Campaign Goal
Industry Vertical
Content Type

Most recent posts:

January 16, 2025 by Adsquare
Real-time ad precision: Driving 4,000+ IKEA store visits with Adsquare
6 min read
December 20, 2024 by Adsquare
Adsquare 2024 ESG Report: Driving change through responsibility
30 min read
December 19, 2024 by Adam Powell
White paper: Harnessing the power of location intelligence to transform customer experiences
30 min read
November 8, 2024 by Adsquare
Advanced TV advertising: Unlock precision targeting with Adsquare & LiveRamp
6 min read
October 25, 2024 by Adsquare
Real-time ad precision: The power of Adsquare’s integration with Displayce
6 min read
October 21, 2024 by Adsquare
Introducing Adsquare Curation: Three private marketplaces for smarter media buying
3 min read
October 10, 2024 by Adsquare
Driving qualified leads: How Porsche optimised dealership foot traffic using Adsquare
5 min read
September 4, 2024 by Adsquare
Maximising OOH with location intelligence: Insights for data-driven success
6 min read
June 25, 2024 by Adsquare
Programmatic buying in CTV: The auction advantage for enhanced campaign performance
2 min read
June 25, 2024 by Adsquare
CTV Advertising: Transforming programmatic media strategies for modern audiences
30 min read
June 13, 2024 by Adsquare
Cracking the code of consumer preferences: Actionable insights for CTV audience engagement
5 min read
June 13, 2024 by Adsquare
Adsquare announces partnership with billups for privacy-compliant OOH planning and measurement
3 min read
May 22, 2024 by Christoph Herwig
Adsquare integrates with PubMatic on the sell-side to enhance omnichannel campaigns
3 min read
May 6, 2024 by Adsquare
Unlocking success: Strategies for effective CTV advertising campaigns
5 min read
April 15, 2024 by Adsquare
Luscious locks on display: Sunsilk leverages footfall data to optimise DOOH screens
5 min read
April 8, 2024 by Adsquare
It Works and Adsquare unite to innovate out-of-home campaign strategies
3 min read
April 4, 2024 by Adsquare
Real-time Campaign Optimisation: The Guide to Effective Footfall Measurement
30 min read
March 28, 2024 by Adsquare
Crossing channels: Harnessing the potential of footfall data across omnichannel marketing
5 min read
February 28, 2024 by Adsquare
Sparkling success: How KAS energised Spain’s bar scene with precision targeting
5 min read
February 15, 2024 by Adsquare
Beyond clicks: Footfall measurement for enhanced campaign optimisation
8 min read