Bridging the gap between Social and Programmatic. Learn how Adsquare uses Real-World Intent to turn digital signals into physical outcomes.

Closing the online-to-offline gap Measuring real-world intent in advertising Social and programmatic integration strategy ID-precise location data for marketers Contextual targeting

The Lab

Welcome to The Lab

Our dedicated resource to build expertise and best pratice in how movement and location data can drive brand performance.

Location is a rapidly evolving technology and new, exciting developments happen every day. We’re here to share these new developments, discuss how brands have used them and foster a learning environment that drives this dynamic marketing discipline forward.

Take a look around and always feel free to get in touch if you want more information or a consultation on how our technologies might apply to your brand challenge.

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Most recent posts:

Boosting offline visits and tracking Magnum’s DOOH success
5 min read
Mastering targeting precision to find your ideal audience
5 min read
Next-Gen Programmatic Advertising: A Marketer’s Playbook on Geo-Contextual Targeting
30 min read
ID5 partners with Adsquare to enhance ad relevance
3 min read
Adsquare partners with mobile.de and Kleinanzeigen to empower precision advertising
3 min read
Targeting holiday shoppers: Conquer the busy shopping season
5 min read
Harness the power of weather to supercharge your targeting strategy
5 min read
Adsquare unveils cutting-edge location intelligence platform with enhanced user interface and innovative product: Location Analytics
10 min read
Activate Adsquare data directly within LiveRamp
Supercharging airport retail traffic through hyper-local audience targeting
5 min read
Navigating the future of targeting: Adsquare’s approach to ID-free advertising strategies
3 min read
How the power of data fuels the adtech industry
3 min read
Vistar Media announces new partnership with Adsquare to drive innovation in programmatic OOH
3 min read
Unlocking the power of location intelligence: The key to data-driven advertising in a privacy-first era
4 min read
The building blocks for ID-free campaign success
5 min read
Technical Account Management vs. Product Management: An interview with Emre Karadayılar
4 min read
Building a strong employer brand: training for growth and leadership
6 min read
Real-Time Footfall Measurement pulls strong walk-in numbers
5 min read
Adsquare’s data quality validated by external specialists
5 min read
Bidstream vs. SDK – Different types of location data you need to know
4 min read