Discover how Visit Vermont and Booyah Advertising validated their social media investment by linking ad exposure to tangible tourist footfall. Learn how Adsquare's privacy-first Measurement solution delivered a $48.01 Cost Per Visit, proving real-world campaign impact and informing future omnichannel strategy.

Footfall Measurement for Social Media Ads Tourism Campaign Real-World Impact Validate Social Media Spend with Location Data Cost Per Visit (CPV) Programmatic Attribution Privacy-First Location Data Attribution

The Lab

Welcome to The Lab

Our dedicated resource to build expertise and best pratice in how movement and location data can drive brand performance.

Location is a rapidly evolving technology and new, exciting developments happen every day. We’re here to share these new developments, discuss how brands have used them and foster a learning environment that drives this dynamic marketing discipline forward.

Take a look around and always feel free to get in touch if you want more information or a consultation on how our technologies might apply to your brand challenge.

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Most recent posts:

February 15, 2024 by Adsquare
Beyond clicks: Footfall measurement for enhanced campaign optimisation
8 min read
December 21, 2023 by Adsquare
Adsquare’s year in review 2023: An open letter from our founders
2 min read
December 21, 2023 by Adsquare
Looking forward: Opportunities in the post-cookie era
5 min read
December 20, 2023 by Adsquare
Boosting offline visits and tracking Magnum’s DOOH success
5 min read
November 3, 2023 by Adsquare
Mastering targeting precision to find your ideal audience
5 min read
October 30, 2023 by Adsquare
Next-Gen Programmatic Advertising: A Marketer’s Playbook on Geo-Contextual Targeting
30 min read
October 25, 2023 by Adsquare
ID5 partners with Adsquare to enhance ad relevance
3 min read
October 6, 2023 by Adsquare
Adsquare partners with mobile.de and Kleinanzeigen to empower precision advertising
3 min read
October 2, 2023 by Adsquare
Targeting holiday shoppers: Conquer the busy shopping season
5 min read
September 28, 2023 by Adsquare
Harness the power of weather to supercharge your targeting strategy
5 min read
September 18, 2023 by Adsquare
Adsquare unveils cutting-edge location intelligence platform with enhanced user interface and innovative product: Location Analytics
10 min read
July 14, 2023 by Adsquare
Activate Adsquare data directly within LiveRamp
July 6, 2023 by Adsquare
Audience Targeting: Delivering the right message to consumers on the go
5 min read
June 30, 2023 by Adsquare
Navigating the future of targeting: Adsquare’s approach to ID-free advertising strategies
3 min read
June 7, 2023 by Adsquare
How the power of data fuels the adtech industry
3 min read
June 7, 2023 by Adsquare
Vistar Media announces new partnership with Adsquare to drive innovation in programmatic OOH
3 min read
May 25, 2023 by Adsquare
Unlocking the power of location intelligence: The key to data-driven advertising in a privacy-first era
4 min read
May 9, 2023 by Adsquare
Proximity Targeting: The building blocks for ID-free campaign success
5 min read
May 5, 2023 by Adsquare
Technical Account Management vs. Product Management: An interview with Emre Karadayılar
4 min read
April 19, 2023 by Irene Bellodi
Building a strong employer brand: training for growth and leadership
6 min read