Bridging the gap between Social and Programmatic. Learn how Adsquare uses Real-World Intent to turn digital signals into physical outcomes.

Closing the online-to-offline gap Measuring real-world intent in advertising Social and programmatic integration strategy ID-precise location data for marketers Contextual targeting

The Lab

Welcome to The Lab

Our dedicated resource to build expertise and best pratice in how movement and location data can drive brand performance.

Location is a rapidly evolving technology and new, exciting developments happen every day. We’re here to share these new developments, discuss how brands have used them and foster a learning environment that drives this dynamic marketing discipline forward.

Take a look around and always feel free to get in touch if you want more information or a consultation on how our technologies might apply to your brand challenge.

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Most recent posts:

December 9, 2020 by Christoph Herwig
Adsquare Partners With OOH DSP Sage + Archer
5 min read
December 1, 2020 by Tom Laband
Rethink Personalisation and Invest in ‘Context 2.0’
15 min read
November 30, 2020 by Adsquare
Adsquare Launches “Audiences in Motion” and Reinvents Geo-contextual Targeting for Mobile and DOOH Advertising
5 min read
October 15, 2020 by Adsquare
Partner Spotlight in the EU: Nielsen – How to Intelligently Target Audiences for Out-of-Home Media Buying
3 min read
September 30, 2020 by Adsquare
Vistar Media Partners with Adsquare to Transform DOOH
September 24, 2020 by Adsquare
Adsquare expands in Germany and opens new office in Dusseldorf
3 min read
September 21, 2020 by Christoph Herwig
How to measure incrementality to prove your advertising is working
3 min read
September 16, 2020 by Christoph Herwig
Whitepaper: The Data-Driven Transformation of OOH
30 min read
July 14, 2020 by Christoph Herwig
Whitepaper: Footfall Measurement
30 min read
June 30, 2020 by Tom Laband
Adsquare’s POV on Apple’s update to iOS 14
7 min read
June 22, 2020 by Christoph Herwig
Partner Spotlight: Datonics – The Benefits of Adding Intent Data to Your Programmatic Campaigns
3 min read
June 10, 2020 by Christoph Herwig
Adsquare Partners With PlaceIQ
3 min read
May 29, 2020 by Christoph Herwig
Adsquare Partners with IRI to Offer Purchase Data in the UK
3 min read
April 20, 2020 by Christoph Herwig
Adsquare and ALC secure a data partnership in the US
3 min read
March 12, 2020 by Christoph Herwig
Award-winning usage of mobile data
March 12, 2020 by Christoph Herwig
Adsquare and Experian Announce Europe-wide Data Partnership
February 26, 2020 by Christoph Herwig
Case Study: How DoDo generated 20% higher CTR and 300% more store visits
3 min read