Discover how location enables privacy-first audience targeting, connects digital ads to real-world outcomes, and drives precision at scale.

privacy-first audience targeting solutions benefits of location intelligence in advertising how to use geospatial data for targeting AI-powered location data insights alternatives to cookies and IDs advertising location signals for programmatic campaigns

The Lab

Welcome to The Lab

Our dedicated resource to build expertise and best pratice in how movement and location data can drive brand performance.

Location is a rapidly evolving technology and new, exciting developments happen every day. We’re here to share these new developments, discuss how brands have used them and foster a learning environment that drives this dynamic marketing discipline forward.

Take a look around and always feel free to get in touch if you want more information or a consultation on how our technologies might apply to your brand challenge.

Campaign Goal
Industry Vertical
Content Type

Most recent posts:

February 26, 2021 by Adsquare
Life After Lockdown: How To Drive More Customers To Stores in 2021
15 min read
December 10, 2020 by Christoph Herwig
MMA Smarties Award For Adsquare’s Footfall Measurement
10 min read
December 9, 2020 by Christoph Herwig
Adsquare Partners With OOH DSP Sage + Archer
5 min read
December 1, 2020 by Tom Laband
Rethink Personalisation and Invest in ‘Context 2.0’
15 min read
November 30, 2020 by Adsquare
Adsquare Launches “Audiences in Motion” and Reinvents Geo-contextual Targeting for Mobile and DOOH Advertising
5 min read
October 15, 2020 by Adsquare
Partner Spotlight in the EU: Nielsen – How to Intelligently Target Audiences for Out-of-Home Media Buying
3 min read
September 30, 2020 by Adsquare
Vistar Media Partners with Adsquare to Transform DOOH
September 24, 2020 by Adsquare
Adsquare expands in Germany and opens new office in Dusseldorf
3 min read
September 21, 2020 by Christoph Herwig
How to measure incrementality to prove your advertising is working
3 min read
September 16, 2020 by Christoph Herwig
Whitepaper: The Data-Driven Transformation of OOH
30 min read
July 14, 2020 by Christoph Herwig
Whitepaper: Footfall Measurement
30 min read
June 30, 2020 by Tom Laband
Adsquare’s POV on Apple’s update to iOS 14
7 min read
June 22, 2020 by Christoph Herwig
Partner Spotlight: Datonics – The Benefits of Adding Intent Data to Your Programmatic Campaigns
3 min read
June 10, 2020 by Christoph Herwig
Adsquare Partners With PlaceIQ
3 min read
May 29, 2020 by Christoph Herwig
Adsquare Partners with IRI to Offer Purchase Data in the UK
3 min read
April 20, 2020 by Christoph Herwig
Adsquare and ALC secure a data partnership in the US
3 min read
March 16, 2020 by Tom Laband
Staying on course together in challenging times
3 min read
March 12, 2020 by Christoph Herwig
Award-winning usage of mobile data
March 12, 2020 by Christoph Herwig
Adsquare and Experian Announce Europe-wide Data Partnership
March 2, 2020 by Christoph Herwig
Adsquare’s Real-Time Footfall Measurement product successfully integrated with MediaMath
3 min read