Discover how Visit Vermont and Booyah Advertising validated their social media investment by linking ad exposure to tangible tourist footfall. Learn how Adsquare's privacy-first Measurement solution delivered a $48.01 Cost Per Visit, proving real-world campaign impact and informing future omnichannel strategy.

Footfall Measurement for Social Media Ads Tourism Campaign Real-World Impact Validate Social Media Spend with Location Data Cost Per Visit (CPV) Programmatic Attribution Privacy-First Location Data Attribution

The Lab

Welcome to The Lab

Our dedicated resource to build expertise and best pratice in how movement and location data can drive brand performance.

Location is a rapidly evolving technology and new, exciting developments happen every day. We’re here to share these new developments, discuss how brands have used them and foster a learning environment that drives this dynamic marketing discipline forward.

Take a look around and always feel free to get in touch if you want more information or a consultation on how our technologies might apply to your brand challenge.

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Most recent posts:

March 2, 2020 by Christoph Herwig
Adsquare’s Real-Time Footfall Measurement product successfully integrated with MediaMath
3 min read
February 26, 2020 by Christoph Herwig
Case Study: How DoDo generated 20% higher CTR and 300% more store visits
3 min read
February 25, 2020 by Christoph Herwig
Changes in weather trigger major business impact
January 8, 2020 by Christoph Herwig
Adsquare’s former General Manager France, Nicolas Méar, relocates to Singapore