Today’s performance marketers face significant headwinds. Signal loss and increasingly complex consumer journeys make it a challenge to effectively reach target audiences and demonstrate a clear return on investment. Adsquare’s OnePlatform directly addresses these pressures. By seamlessly integrating the power of ID-Precise and Geo-Contextual data within a single, intuitive interface, we provide a solution for high-performing, privacy-compliant targeting across mobile, CTV, desktop, and DOOH. The result is the transformation of rich location intelligence into actionable, high-performing audience segments, empowering you to plan and execute campaigns with greater precision and impact.
OnePlatform in a nutshell
Adsquare’s OnePlatform empowers marketers to build smarter audiences by combining persistent identifiers with real-time contextual signals, all within a single, DSP-connected platform. No platform-hopping. No fragmented workflows. Just precision, efficiency, and measurable outcomes.
ID-Precise Activation: Drive intent-based conversions
ID-Precise Activation lets advertisers build audience segments using anonymised mobile advertising IDs (MAIDs), enriched with demographic, behavioural, and location-based insights. All data is sourced through a consented, privacy-first ecosystem, enabling accurate, trust-driven targeting.
Core capabilities:
- Demographic and interest segmentation
- Audience insights based on past POI visits
- Home/work location inference to understand routines
Real-world use cases
- Enhancing loyalty and driving repeat visits for a major retailer:
A prominent fashion retailer aimed to increase customer loyalty and drive repeat visits to their physical stores. Leveraging Adsquare’s ID-Precise Activation, they built a sophisticated audience segment – including users who had visited their physical stores in the past 30 days and also shown an online interest in new fashion trends (e.g., from web browsing and app usage). By combining Place Visit data with interest-based segmentation, the retailer delivered highly personalised mobile and CTV ads showcasing new arrivals and exclusive loyalty program benefits. - Conquesting and market share growth for an automotive brand:
An automotive brand sought to capture market share from competitors. Using Adsquare’s ID-Precise Activation, they created a target audience of individuals who had visited or shown interest in rival automotive brands. This segment was further refined to include middle income households, identified through Adsquare’s demographic insights. The brand then launched a programmatic campaign across mobile and desktop, highlighting their unique value propositions, attractive financing options, and test drive opportunities. This precise targeting allowed the automotive brand to effectively conquest competitors, leading to a measurable increase in website visits and dealership enquiries among the target demographic.
Geo-Contextual Activation: Engage in the right moment and place
Geo-Contextual Activation enables privacy-safe targeting based on real-time location and environmental context, without relying on IDs. Using SDK-derived location signals, advertisers engage users based on surroundings, movement, and triggers like weather or events.
Core capabilities:
- Real-time POI-based targeting
- Contextual overlays (weather, events, movement)
- Identifier-free activation for privacy-first campaigns
Real-world use cases
- Driving immediate footfall for a quick service restaurant (QSR):
A QSR chain aimed to drive immediate foot traffic during peak lunch hours. They utilised Adsquare’s Geo-Contextual Activation to identify potential customers currently near their restaurant locations, combined with real-time weather data. On a hot day, they delivered ads promoting refreshing iced beverages to users within a 500-meter radius of their stores. This real-time, proximity-based targeting, combined with environmental context, led to a significant increase in same-day footfall and beverage sales during the campaign period. - Maximising engagement for a sports apparel brand during key events:
A leading sports apparel brand wanted to capitalise on major sporting events to promote their new line of performance footwear. Leveraging Adsquare’s Geo-Contextual Activation, they targeted outdoor sports enthusiasts who were attending sporting events or visiting fitness centres and gyms. Furthermore, they integrated Audiences in Motion data to predict where these audiences would be most active at specific times, allowing for precise delivery of ads on mobile and DOOH screens located in high-traffic areas near sporting venues and fitness hubs. This multi-faceted approach, combining specific visit data with predictive movement patterns, resulted in increased brand engagement and direct sales of their new footwear collection.
OnePlatform: Built for activation, powered by insight
Adsquare’s OnePlatform, with its ID-Precise and Geo-Contextual Activation capabilities, transforms your strategic plans into impactful, live campaigns, ensuring efficiency from concept to execution. From planning, buying, optimising and validating, OnePlatform feeds insights back into the full campaign lifecycle in one interface—eliminating friction and enabling faster decisions.
Key benefits:
- Omni-channel execution – Activate across mobile, CTV, desktop, and DOOH
- Seamless DSP integration – Works with The Trade Desk, DV360, and more
- Flexible service – Use self-serve or managed service based on your needs
- Synergy, not silos – Merges historical intent (ID-Precise) with real-time context (Geo-Contextual) to reach the right consumer in the right moment.
Activate smarter. Spend wiser.
Adsquare’s OnePlatform transforms how you plan and execute campaigns—giving you location intelligence, real-time activation, and measurable impact in one unified environment.
Book a demo today to see how Adsquare helps you activate with accuracy, optimise in real time, and deliver meaningful results.
5 min read 