Inside Adsquare’s Attribution Dashboard: Insights that shape smarter strategy

Performance marketing has moved beyond solely measuring impressions. Knowing who saw your ads is just the starting point — what matters most are the outcomes your ads actually delivered.

That’s where Adsquare Attribution comes in.

Built on industry-leading location intelligence, Adsquare’s Attribution Dashboard empowers marketers to measure real-world impact with accuracy and confidence. By linking ad exposure to in-store visits — and everything in between — it provides a clear, granular view of how your campaigns influence behaviour across the physical and digital world.

But what makes Adsquare Attribution truly powerful isn’t just the insights it delivers — it’s the methodology that powers them.

Why it works: A methodology you can trust

At the heart of Adsquare Attribution is a redefined methodology that removes reliance on traditional control groups — along with the bias and operational hurdles they introduce.

Our Synthetic Control Condition model is an advanced statistical model that simulates how users would have behaved without ad exposure. It accounts for external variables such as weather, seasonality, local footfall trends, and public holidays — then isolates and removes their impact to eliminate noise, allowing you to measure the true incremental effect of your campaign with confidence.

This isn’t modelled guesswork. It’s real-world behaviour, analysed with real precision:

• Real, consented movement data from SDKs, collected through location-enabled mobile apps with explicit user opt-in.
• Precise visit matching using lat/long coordinates and 2D POI polygons to determine how many users visited a store after ad exposure — no fuzzy radius logic.
• Pre-campaign and in-campaign analysis, capturing both organic and observed uplift.
• Global scale and compliance, powered by GDPR-compliant, CESP-certified data across 26 countries.

Make every metric count: Inside the Attribution Dashboard

With our methodology as your foundation, Adsquare’s Attribution Dashboard connects ad exposure to real-world behaviour. It helps marketers move from insights to impact — making campaigns more efficient, accountable, and strategically sound.

Here’s how you can unlock the full value of the Attribution Dashboard.

1. Quantify true campaign impact with net visitation uplift

Forget vague metrics. Net visitation uplift isolates the actual incrementality driven by your campaign — removing organic footfall from the equation and giving you a clear read on campaign effectiveness.

By comparing a control group against an exposed group, you’ll get a transparent view of whether your campaign truly influenced consumer behaviour. 

Use it to:

• Reallocate spend to high-performing creatives or campaigns
• Prove true return on ad spend beyond brand lift

2. Make every visit count with net incremental visitors

While uplift shows your conversion rate, net incremental visitors tells you the actual number of additional people your campaign brought in.

This metric bridges the gap between insight and operational value — helping you forecast store demand, prepare staff, and ensure stock availability during peak impact windows.

Use it to:

• Forecast demand more accurately
• Inform in-store operations

3. Maximise efficiency with cost per visit (CPV)

Not all visits cost the same. CPV helps you benchmark campaign efficiency by calculating how much each store visit costs based on total campaign spend.

Use it to:

• Compare results across media types
• Spot underperforming creatives or placements
• Scale profitable tactics

4. Understand reach vs. resonance with delivered impressions

Impressions show how far your message spread. But paired with visitation and CPV metrics, they help pinpoint inefficiencies — whether that’s creative fatigue, weak targeting, or mismatched placements.

Use it to:

• Diagnose placements that aren’t converting
• Refine targeting or creative delivery
• Ensure impressions convert to action

5. Localise strategy location insights

Every location performs differently. With visit data tied to specific Points of Interest (POIs), compare results across stores and regions.

The “Average Distance to Conversion” metric goes one step further — highlighting where visitors came from and where they saw your ad.

Use it to:

• Shift spend to high-performing areas
• Identify store-level gaps and opportunities
• Launch geo-contextual retargeting strategies

6. Know your audience with demographic & socioeconomic insights

Audience insights uncover who your converted visitors are — based on age, gender, purchasing power, life stage, household type and more.

By pairing this data with conversion insights, marketers can refine targeting and creative with greater precision.

Use it to:

• Craft hyper-relevant messaging
• Personalise offers by audience segment
• Build high-converting audiences for retargeting

7. Time it right with temporal insights

When do people see your ads — and when do they convert? Temporal insights break down visits by time of day and day of week, helping you identify the highest-performing windows.

Use it to:

• Optimise ad scheduling and bidding
• Align store hours or staffing with expected footfall

• Activate time-sensitive offers when conversion is highest

8. Stay ahead with competitor benchmarking

Understanding your campaign’s impact is critical — but so is knowing how you stack up against competitors. Our competitor insights reveal visitor overlap, brand affinity, and how your campaigns might influence competitor footfall.

Use it to:

• Benchmark market position
• Launch conquesting or loyalty strategies
• Adjust messaging to retain or steal share

Conclusion

Adsquare’s Attribution Dashboard doesn’t just show you what happened — it reveals the why, powered by precise location intelligence. With granular uplift metrics and real-world behavioural insights, you can replace assumptions with data-driven decisions that truly optimise media strategy.

Whether you’re running drive-to-store campaigns, DOOH activations, or omnichannel journeys, Attribution helps you transform data into strategic advantage.

See what your media is really driving. Schedule an Attribution dashboard demo today.