About Adsquare
Adsquare empowers companies to supercharge their campaigns in the new era of consumer privacy. Our editorial staff regularly publishes whitepapers, opinion pieces, success stories, or best practices for you to stay at the fore-front of data-driven marketing.
Client: IKEA Canada
Partners: Dentsu Canada, The Trade Desk, and Adsquare
Objective: To drive and measure in-store visits as part of IKEA’s “Sleep Complete” campaign.
IKEA Canada, in partnership with Dentsu Canada, launched the “Sleep Complete” campaign to promote their range of sleep products. The campaign was designed to drive in-store foot traffic, but the team faced a critical challenge: measuring the real-world impact of their digital advertising efforts across multiple channels, including mobile, desktop, tablet, and Connected TV (CTV).
With digital and real-world engagement increasingly interconnected, IKEA needed a reliable, real-time measurement solution to:
Achieving this level of precision in attribution required a cutting-edge solution that could link online activity with offline outcomes, all while adhering to strict privacy regulations.
To meet this challenge, IKEA and Dentsu Canada partnered with Adsquare and media buying platform The Trade Desk to deploy Adsquare’s daily and weekly visitation data feed. This innovative solution allowed IKEA to:
Why Adsquare?
Adsquare’s privacy-compliant technology ensured accurate, reliable data attribution. By seamlessly integrating with The Trade Desk, Adsquare provided a robust measurement solution that empowered IKEA and Dentsu to fine-tune their strategy while the campaign was live, reallocating budgets to top-performing channels for maximum impact.
IKEA and Dentsu Canada adopted a data-first approach, leveraging Adsquare’s real-time visitation data to measure and optimise campaign performance. The strategy focused on understanding how digital campaigns translated into real-world customer engagement. Adsquare’s insights enabled the team to:
This agile, insight-driven strategy maximised the effectiveness of IKEA’s advertising spend, ensuring a measurable and tangible impact.
Adsquare’s cutting-edge measurement solution delivered powerful results for IKEA Canada:
These insights revealed how programmatic advertising directly influenced foot traffic, providing IKEA with a clear understanding of their Return on Investment (ROI) and enabling them to make more data-driven decisions for future campaigns.
With Adsquare’s support, IKEA and Dentsu Canada achieved:
By partnering with Adsquare, IKEA Canada and Dentsu Canada turned a challenging attribution problem into a success story. Adsquare’s real-time measurement solution proved invaluable in linking online advertising to offline results, empowering IKEA to optimise campaigns, reduce costs, and drive over 4,000 in-store visits.
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Learn more about how Adsquare can help you measure, optimise, and attribute your campaigns with precision.
About Adsquare
Adsquare empowers companies to supercharge their campaigns in the new era of consumer privacy. Our editorial staff regularly publishes whitepapers, opinion pieces, success stories, or best practices for you to stay at the fore-front of data-driven marketing.