Adsquare is committed to champion an open, neutral and healthy ecosystem. Data privacy and protection have always been at the core of our doing. Apple’s update to iOS 14 didn’t strike us as a surprise; It was long expected, especially after last year’s update to iOS 13 with its new location permission settings.
Apple is now meeting the demand of the General Data Protection Regulations (GDPR) in specifying how user consent must be obtained. Similar measures had been taken by our data suppliers directly back in 2018. Apple’s framework will now set an even clearer direction and help app publishers to operate to highest standards.
Data-sourcing becomes more transparent, which is positive news. Data-driven marketing will live on and progress. More than 70% of users prefer ads tailored to interests and shopping habits, not surprisingly. Furthermore, in exchange for free content and added functionalities, users will continue to share their data with the corresponding app publishers.
Adsquare is the largest aggregator of mobile audience data, spatial data and movement data globally and we will continue to offer our products that help advertisers to transparently run data-driven marketing campaigns outside of the walled gardens and measure their performances, even in real-time. Below, please find a summary of expected implications as well as measures taken by us to guarantee you business as usual.
(CEO & Co-Founder at Adsquare)
IMPLICATIONS TO ADSQUARE AND MOBILE MARKETING
OUR MEASURES & OUTLOOK
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