Measurement
Optimise towards real-world outcomes
See how your ads drive store visits with near real-time insights — and optimise campaigns as they run.
Measurement that moves at campaign speed
No more waiting for post-campaign reports. Adsquare provides a continuous feed of store-visit data directly to your DSP, enabling you to refine targeting, biding and creative throughout your campaign flight.
How it works
Fully automated store visit data feed.
1
Campaign delivery
Advertiser runs ads on the DSP of choice.
Multi-platform support
Instant activation
Seamless integration
2
Visit matching
Adsquare overlays exposed audiences against precise building footprints (2D polygons) using our proprietary algorithm to accurately determine store visits.
POI data
We take your list of POIs and create exact building footprints in the form of 2D polygons to ensure maximum accuracy.
Visit matching algorithm
Our proprietary algorithm matches audiences exposed to your ads with those that were also seen within the 2D-polygon of your POIs to identify true store visits.
Real-time processing
Advanced algorithms
3
Daily automated feed
Store-visit results flow back into your DSP each day for near real-time campaign optimisation.
Automated optimisation
Actionable insights
Launch
Measure
Optimise
Why it matters
Campaign agility
- Get timely visibility into store visits.
- Capture opportunities or course-correct without waiting weeks.
Smarter budget allocation
- Pinpoint the ads, formats, or locations driving the most traffic.
- Shift spend to the best performers while campaigns run.
ROI justification
- Link ad spend directly to footfall and sales.
- Prove impact with transparent, near real-time ROI reporting.
Ready to optimise your campaigns?
Start measuring near real-time footfall data and maximise your advertising ROI today.
Our commitment
Privacy first
Adsquare prioritises data privacy, ensuring all data handling aligns with regulatory standards. We secure your information through robust data protection and operate on a 100% consent-based model.
Global scale
Our extensive panel covers 26 countries worldwide, offering a comprehensive and diverse data pool for location-based analysis on a global scale.
Built for performance
We use 100% SDK-derived location data, leveraging raw location signals to ensure unparalleled accuracy and capture up to 100 granular signals per user daily, providing detailed insights into real-world behaviour.
Success stories
IKEA
IKEA Canada partnered with Dentsu Canada to boost in-store visits with its “Sleep Complete” campaign with a clear goal to drive in-store visits.
Challenge:
The team faced a critical challenge to measure the real-world impact of their digital advertising and attributing store visits across channels like mobile, desktop, tablet, and Connected TV (CTV).
Solution:
To meet this challenge, IKEA and Dentsu Canada partnered with Adsquare and media buying platform The Trade Desk to deploy Adsquare Measurement. This enabled IKEA and Dentsu to link online ad exposure to offline store visits for dynamic campaign optimisation.
Outcome:
Adsquare’s measurement delivered powerful results, turning digital investments into tangible outcomes. The campaign drove:
- 4,067 total store visits
- $7.38 Cost Per Visit (CPV)
- Transparent attribution of store visits across multiple media channels
The Lab
Our dedicated resource for building expertise and best practices in driving marketing performance.
Get in touch with us
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