Discover how location enables privacy-first audience targeting, connects digital ads to real-world outcomes, and drives precision at scale.

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The Lab

Welcome to The Lab

Our dedicated resource to build expertise and best pratice in how movement and location data can drive brand performance.

Location is a rapidly evolving technology and new, exciting developments happen every day. We’re here to share these new developments, discuss how brands have used them and foster a learning environment that drives this dynamic marketing discipline forward.

Take a look around and always feel free to get in touch if you want more information or a consultation on how our technologies might apply to your brand challenge.

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Most recent posts:

Location: The privacy-first signal marketers can’t afford to ignore
6 min read
Enriching your audiences: The power of geo-behavioural insights
6 min read
Driving restaurant footfall: The Ivy secures Gold at 2025 Outdoor Media Awards with Scoota and Adsquare’s location intelligence
6 min read
Driving retail growth: Putting location data to work with Adsquare Analytics
6 min read
The intelligence layer: The foundation of outcome-based advertising
6 min read
Unlocking outdoor impact: An interview with Adsquare’s Serkan Uzundonekoglu and James Morgan on programmatic (D)OOH attribution
6 min read
Adsquare redefines campaign measurement with unified Attribution Dashboard
3 min read
Driving dealership performance: How Sokal measured real-world foot traffic with Adsquare
6 min read
Activate with accuracy: How ID-Precise and Geo-Contextual Data maximise campaign performance
5 min read
Driving footfall at scale: How Soreen tripled audience reach with ID-Precise Targeting
6 min read
Inside Adsquare’s Attribution Dashboard: Insights that shape smarter strategy
5 min read
Maximising DOOH impact: A 13% boost in brand awareness for Ria Money Transfer
6 min read
Crafting the perfect curated deal: How to drive strategic impact with Adsquare Curation
5 min read
Measuring what matters: GrandVision’s audio-first strategy
6 min read
Curating for context: Enhancing ad relevance with Adsquare’s Geo-Contextual PMP
5 min read
From clicks to footsteps: Bridging online intent with offline action
6 min read
Retail media: The next evolution in programmatic advertising
6 min read
Curation: A streamlined approach to data-driven targeting
4 min read
In-person shopping is growing – so is the need for footfall attribution
6 min read
Adsquare expands Measurement solution to Austria & Switzerland
3 min read