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The Lab

Welcome to The Lab

Our dedicated resource to build expertise and best pratice in how movement and location data can drive brand performance.

Location is a rapidly evolving technology and new, exciting developments happen every day. We’re here to share these new developments, discuss how brands have used them and foster a learning environment that drives this dynamic marketing discipline forward.

Take a look around and always feel free to get in touch if you want more information or a consultation on how our technologies might apply to your brand challenge.

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Most recent posts:

Luscious locks on display: Sunsilk leverages footfall data to optimise DOOH screens
5 min read
It Works and Adsquare unite to innovate out-of-home campaign strategies
3 min read
Real-time Campaign Optimisation: The Guide to Effective Footfall Measurement
30 min read
Crossing channels: Harnessing the potential of footfall data across omnichannel marketing
2 min read
Sparkling success: How KAS energised Spain’s bar scene with precision targeting
5 min read
Beyond clicks: Footfall measurement for enhanced campaign optimisation
8 min read
Adsquare’s year in review 2023: An open letter from our founders
2 min read
Looking forward: Opportunities in the post-cookie era
5 min read
Boosting offline visits and tracking Magnum’s DOOH success
5 min read
Mastering targeting precision to find your ideal audience
5 min read
Next-Gen Programmatic Advertising: A Marketer’s Playbook on Geo-Contextual Targeting
30 min read
ID5 partners with Adsquare to enhance ad relevance
3 min read
Adsquare partners with mobile.de and Kleinanzeigen to empower precision advertising
3 min read
Targeting holiday shoppers: Conquer the busy shopping season
5 min read
Harness the power of weather to supercharge your targeting strategy
5 min read
Adsquare unveils cutting-edge location intelligence platform with enhanced user interface and innovative product: Location Analytics
10 min read
Activate Adsquare data directly within LiveRamp
Audience Targeting: Delivering the right message to consumers on the go
5 min read
Navigating the future of targeting: Adsquare’s approach to ID-free advertising strategies
3 min read
How the power of data fuels the adtech industry
3 min read