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The Lab

Welcome to The Lab

Our dedicated resource to build expertise and best pratice in how movement and location data can drive brand performance.

Location is a rapidly evolving technology and new, exciting developments happen every day. We’re here to share these new developments, discuss how brands have used them and foster a learning environment that drives this dynamic marketing discipline forward.

Take a look around and always feel free to get in touch if you want more information or a consultation on how our technologies might apply to your brand challenge.

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Most recent posts:

Adsquare appoints Chris Gurciullo as GM Americas
2 min read
Adsquare appoints Juan Millán Míguez as GM Spain
2 min read
Adsquare appoints Manuel Messner as VP Engineering
2 min read
Sustainability Report: setting the course for a net-zero future
15 min read
Don’t mess with the logo!
3 min read
Platform tutorial: OOH Planning & Activation
5 min read
Ben Holmes joins Adsquare as OOH Account Director
3 min read
Adsquare appoints Kevin Moritz as General Manager, DACH
3 min read
Adsquare Opens a New Office in Hong Kong and Appoints Melvin Wong as Sales Director, North Asia
3 min read
An Introduction to Data-Driven OOH Solutions by Adsquare
10 min read
Adsquare Launches New Platform for OOH Campaign Planning and Activation
5 min read
Mobile-2-Store Campaign for Fast Food Consumers
3 min read
Digital Out-of-Home Boost for Automotive Brand in Spain
3 min read
In-app Drive-to-Store campaign connecting people and places on the go.
3 min read
Supersized DOOH for McDonald’s
3 min read
The Power of Shifting Drive-to-Store Strategies and Measuring Footfall in Real-Time
3 min read
Proximity Targeting Campaign backed by a Post-Campaign Measurement Report
3 min read
Mobile-2-Store Campaign for Gluten-Free Food Manufacturer
3 min read
Adsquare Takes Home Silver Medal in This Year´s Customer Sales and Service World Awards®
Adsquare and Skrise Intelligence to offer first-party geo-located audience data
5 min read

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