Discover how Visit Vermont and Booyah Advertising validated their social media investment by linking ad exposure to tangible tourist footfall. Learn how Adsquare's privacy-first Measurement solution delivered a $48.01 Cost Per Visit, proving real-world campaign impact and informing future omnichannel strategy.

Footfall Measurement for Social Media Ads Tourism Campaign Real-World Impact Validate Social Media Spend with Location Data Cost Per Visit (CPV) Programmatic Attribution Privacy-First Location Data Attribution

The Lab

Welcome to The Lab

Our dedicated resource to build expertise and best pratice in how movement and location data can drive brand performance.

Location is a rapidly evolving technology and new, exciting developments happen every day. We’re here to share these new developments, discuss how brands have used them and foster a learning environment that drives this dynamic marketing discipline forward.

Take a look around and always feel free to get in touch if you want more information or a consultation on how our technologies might apply to your brand challenge.

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Most recent posts:

December 16, 2025 by Adsquare
Validating social spend: Visit Vermont achieves a sub-$50 Cost Per Visit for tourism
6 min read
September 30, 2025 by Adsquare
Location: The privacy-first signal marketers can’t afford to ignore
6 min read
September 4, 2025 by Adsquare
Enriching your audiences: The power of geo-behavioural insights
6 min read
August 12, 2025 by Adsquare
Driving restaurant footfall: The Ivy secures Gold at 2025 Outdoor Media Awards with Scoota and Adsquare’s location intelligence
6 min read
August 8, 2025 by Adsquare
Driving retail growth: Putting location data to work with Adsquare Analytics
6 min read
August 7, 2025 by Adsquare
The intelligence layer: The foundation of outcome-based advertising
6 min read
July 8, 2025 by Adsquare
Unlocking outdoor impact: An interview with Adsquare’s Serkan Uzundonekoglu and James Morgan on programmatic (D)OOH attribution
6 min read
June 30, 2025 by Adsquare
Adsquare redefines campaign measurement with unified Attribution Dashboard
3 min read
June 12, 2025 by Adsquare
Driving dealership performance: How Sokal measured real-world foot traffic with Adsquare
6 min read
June 5, 2025 by Adsquare
Activate with accuracy: How ID-Precise and Geo-Contextual Data maximise campaign performance
5 min read
June 4, 2025 by Adsquare
Driving footfall at scale: How Soreen tripled audience reach with ID-Precise Targeting
6 min read
May 20, 2025 by Adsquare
Inside Adsquare’s Attribution Dashboard: Insights that shape smarter strategy
5 min read
May 7, 2025 by Adsquare
Maximising DOOH impact: A 13% boost in brand awareness for Ria Money Transfer
6 min read
April 29, 2025 by Adsquare
Crafting the perfect curated deal: How to drive strategic impact with Adsquare Curation
5 min read
April 28, 2025 by Adsquare
Measuring what matters: GrandVision’s audio-first strategy
6 min read
April 16, 2025 by Adsquare
Curating for context: Enhancing ad relevance with Adsquare’s Geo-Contextual PMP
5 min read
March 11, 2025 by Adsquare
From clicks to footsteps: Bridging online intent with offline action
6 min read
March 6, 2025 by Adsquare
Retail media: The next evolution in programmatic advertising
6 min read
February 13, 2025 by Adsquare
Curation: A streamlined approach to data-driven targeting
4 min read
February 4, 2025 by Guest Insights Contributor
In-person shopping is growing – so is the need for footfall attribution
6 min read