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Vistar Media and Adsquare to transform programmatic OOH

The Lab

Welcome to The Lab

Our dedicated resource to build expertise and best pratice in how movement and location data can drive brand performance.

Location is a rapidly evolving technology and new, exciting developments happen every day. We’re here to share these new developments, discuss how brands have used them and foster a learning environment that drives this dynamic marketing discipline forward.

Take a look around and always feel free to get in touch if you want more information or a consultation on how our technologies might apply to your brand challenge.

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Most recent posts:

How the power of data fuels the adtech industry
3 min read
Vistar Media announces new partnership with Adsquare to drive innovation in programmatic OOH
3 min read
Unlocking the power of location intelligence: The key to data-driven advertising in a privacy-first era
4 min read
Proximity Targeting: The building blocks for ID-free campaign success
5 min read
Technical Account Management vs. Product Management: An interview with Emre Karaday─▒lar
4 min read
Building a strong employer brand: training for growth and leadership
6 min read
Real-Time Footfall Measurement pulls strong walk-in numbers
5 min read
Adsquare’s data quality validated by external specialists
5 min read
Bidstream vs. SDK – Different types of location data you need to know
4 min read
Adsquare brings ID-free audience targeting to Scoota DSP
3 min read
4 myths about data-driven marketing
3 min read
Adsquare appoints new executives in the UK
3 min read
Leadership training: How to build the foundation for success
8 min read
Improved accuracy and visualisation for our (D)OOH Planner
3 min read
Adsquare to offer global Footfall Measurement via Xandr
3 min read
Adsquare announces strategic hires across Europe
2 min read
StackAdapt expands offering with footfall measurement and targeting solutions through Adsquare
3 min read
How to maximise campaign performance with Real Time Footfall Measurement
5 min read
Kantar and Adsquare team up to boost ID-free advertising effectiveness
3 min read
Yahoo partners with Adsquare to expand targeting & measurement for DOOH
3 min read