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Vistar Media and Adsquare to transform programmatic OOH

The Lab

Welcome to The Lab

Our dedicated resource to build expertise and best pratice in how movement and location data can drive brand performance.

Location is a rapidly evolving technology and new, exciting developments happen every day. We’re here to share these new developments, discuss how brands have used them and foster a learning environment that drives this dynamic marketing discipline forward.

Take a look around and always feel free to get in touch if you want more information or a consultation on how our technologies might apply to your brand challenge.

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Most recent posts:

June 7, 2023 by Adsquare
How the power of data fuels the adtech industry
3 min read
June 7, 2023 by Adsquare
Vistar Media announces new partnership with Adsquare to drive innovation in programmatic OOH
3 min read
May 25, 2023 by Adsquare
Unlocking the power of location intelligence: The key to data-driven advertising in a privacy-first era
4 min read
May 9, 2023 by Adsquare
Proximity Targeting: The building blocks for ID-free campaign success
5 min read
May 5, 2023 by Adsquare
Technical Account Management vs. Product Management: An interview with Emre Karadayılar
4 min read
April 19, 2023 by Irene Bellodi
Building a strong employer brand: training for growth and leadership
6 min read
April 17, 2023 by Adsquare
Real-Time Footfall Measurement pulls strong walk-in numbers
5 min read
April 5, 2023 by Adsquare
Adsquare’s data quality validated by external specialists
5 min read
March 8, 2023 by Christoph Herwig
Bidstream vs. SDK – Different types of location data you need to know
4 min read
March 6, 2023 by Adsquare
Adsquare brings ID-free audience targeting to Scoota DSP
3 min read
February 28, 2023 by Adsquare
4 myths about data-driven marketing
3 min read
January 17, 2023 by Adsquare
Adsquare appoints new executives in the UK
3 min read
January 16, 2023 by Irene Bellodi
Leadership training: How to build the foundation for success
8 min read
December 20, 2022 by Adsquare
Improved accuracy and visualisation for our (D)OOH Planner
3 min read
December 15, 2022 by Adsquare
Adsquare to offer global Footfall Measurement via Xandr
3 min read
December 6, 2022 by Adsquare
Adsquare announces strategic hires across Europe
2 min read
November 15, 2022 by Adsquare
StackAdapt expands offering with footfall measurement and targeting solutions through Adsquare
3 min read
October 24, 2022 by Christoph Herwig
How to maximise campaign performance with Real Time Footfall Measurement
5 min read
October 4, 2022 by Christoph Herwig
Kantar and Adsquare team up to boost ID-free advertising effectiveness
3 min read
September 28, 2022 by Adsquare
Yahoo partners with Adsquare to expand targeting & measurement for DOOH
3 min read