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Discover how KAS, one of Spain’s iconic soft drinks, revitalised the bar scene with precision targeting. Partnering with OMD and Adsquare, KAS embarked on a journey to engage young bar-goers effectively. Learn how OMD tackled the challenge of pinpointing local bars frequented by the target audience and utilised Adsquare’s Audience Targeting solution to craft tailored segments based on Home & Work Locations. Dive into the seamless integration with DV360 and the impressive results achieved through innovative targeting strategies.

The Lab

Welcome to The Lab

Our dedicated resource to build expertise and best pratice in how movement and location data can drive brand performance.

Location is a rapidly evolving technology and new, exciting developments happen every day. We’re here to share these new developments, discuss how brands have used them and foster a learning environment that drives this dynamic marketing discipline forward.

Take a look around and always feel free to get in touch if you want more information or a consultation on how our technologies might apply to your brand challenge.

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Most recent posts:

Sparkling success: How KAS energised Spain’s bar scene with precision targeting
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Beyond clicks: Footfall measurement for enhanced campaign optimisation
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Adsquare’s year in review 2023: An open letter from our founders
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Looking forward: Opportunities in the post-cookie era
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Boosting offline visits and tracking Magnum’s DOOH success
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Mastering targeting precision to find your ideal audience
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Next-Gen Programmatic Advertising: A Marketer’s Playbook on Geo-Contextual Targeting
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ID5 partners with Adsquare to enhance ad relevance
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Adsquare partners with mobile.de and Kleinanzeigen to empower precision advertising
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Targeting holiday shoppers: Conquer the busy shopping season
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Harness the power of weather to supercharge your targeting strategy
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Adsquare unveils cutting-edge location intelligence platform: Location Analytics
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Activate Adsquare data directly within LiveRamp
Audience Targeting: Delivering the right message to consumers on the go
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Navigating the future of targeting: Adsquare’s approach to ID-free advertising strategies
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How the power of data fuels the adtech industry
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Vistar Media announces new partnership with Adsquare to drive innovation in programmatic OOH
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Unlocking the power of location intelligence: The key to data-driven advertising in a privacy-first era
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Proximity Targeting: The building blocks for ID-free campaign success
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Technical Account Management vs. Product Management: An interview with Emre Karadayılar
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