×
I have read and accepted the Terms of Service and Privacy Policy. *
Yes, I would like to receive Adsquare's newsletter about industry insights and company news.
You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at marketing@adsquare.com. We process your information in accordance with our Privacy Policy which you can review via https://adsquare.com/privacy-policy-and-opt-out/.

* Required field.

The Lab

Welcome to The Lab

Our dedicated resource to build expertise and best pratice in how movement and location data can drive brand performance.

Location is a rapidly evolving technology and new, exciting developments happen every day. We’re here to share these new developments, discuss how brands have used them and foster a learning environment that drives this dynamic marketing discipline forward.

Take a look around and always feel free to get in touch if you want more information or a consultation on how our technologies might apply to your brand challenge.

Help me find the right content
Campaign Goal
Industry Vertical
Content Type
Ben Holmes joins Adsquare as OOH Account Director
3 min read
Adsquare appoints Kevin Moritz as General Manager, DACH
3 min read
Adsquare Opens a New Office in Hong Kong and Appoints Melvin Wong as Sales Director, North Asia
3 min read
An Introduction to Data-Driven OOH Solutions by Adsquare
10 min read
Adsquare Launches New Platform for OOH Campaign Planning and Activation
5 min read
Mobile-2-Store Campaign for Fast Food Consumers
3 min read
Digital Out-of-Home Boost for Automotive Brand in Spain
3 min read
In-app Drive-to-Store campaign connecting people and places on the go.
3 min read
The Power of Shifting Drive-to-Store Strategies and Measuring Footfall in Real-Time
3 min read
Proximity Targeting Campaign backed by a Post-Campaign Measurement Report
3 min read
Mobile-2-Store Campaign for Gluten-Free Food Manufacturer
3 min read
Adsquare Takes Home Silver Medal in This Year´s Customer Sales and Service World Awards®
Adsquare to Support Unified ID 2.0
7 min read
Adsquare announces data partnership with O2 Motion
3 min read
Adsquare Appoints Hannes Carl Meyer as VP Product
5 min read
Adsquare Opens a New Office in Sydney and Appoints Jason Podgoetsky as Sales Director, Australia and New Zealand
5 min read
Adsquare appoints Luise Weiss as VP Revenue
3 min read
Adsquare’s Pre-Bid Enrichment Technology
20 min read
Reducing your CPA with Geo-Contextual Targeting
5 min read
Reframing the Industry: Adsquare´s POV on the Future of the Adtech
7 min read
Adsquare Appoints Arti Shah as VP Platform Partnerships
5 min read
An Introduction to Proximity Targeting by Adsquare
10 min read
Whitepaper: Location Context 2.0
30 min read
iOS 14.5 – The Future is Now Here
10 min read
An Introduction to Footfall Measurement by Adsquare
15 min read
Life After Lockdown: How To Drive More Customers To Stores in 2021
15 min read
Adsquare receives CESP certification for its drive-to-store mobile solutions
5 min read
MMA Smarties Award For Adsquare’s Footfall Measurement
10 min read
Adsquare Partners With OOH DSP Sage + Archer
5 min read
Rethink Personalisation and Invest in ‘Context 2.0’
15 min read
Adsquare Launches “Audiences in Motion” and Reinvents Geo-contextual Targeting for Mobile and DOOH Advertising
5 min read
Partner Spotlight in the EU: Nielsen – How to Intelligently Target Audiences for Out-of-Home Media Buying
Vistar Media Partners with Adsquare to Transform DOOH
Adsquare expands in Germany and opens new office in Dusseldorf
3 min read
How to measure incrementality to prove your advertising is working
3 min read
Whitepaper: The Data-Driven Transformation of OOH
30 min read
Whitepaper: Footfall Measurement
30 min read
Adsquare’s POV on Apple’s update to iOS 14
7 min read
Partner Spotlight: Datonics – The Benefits of Adding Intent Data to Your Programmatic Campaigns
3 min read
Adsquare Partners With PlaceIQ
3 min read
Adsquare Partners with IRI to Offer Purchase Data in the UK
3 min read
Adsquare and ALC secure a data partnership in the US
3 min read
Staying on course together in challenging times
3 min read
Award-winning usage of mobile data
Adsquare and Experian Announce Europe-wide Data Partnership
Adsquare’s Real-Time Footfall Measurement product successfully integrated with MediaMath
3 min read
Case Study: How DoDo generated 20% higher CTR and 300% more store visits
3 min read
Changes in weather trigger major business impact
Adsquare’s former General Manager France, Nicolas Méar, relocates to Singapore