Go beyond simple footfall metrics. Our Dashboard uncovers what audiences converted, when visits occurred, where performance peaks, and how your brand compares to competitors. These insights help refine messaging, optimise targeting, and time activations for maximum impact.
Access comprehensive, exportable insights anytime through OnePlatform’s intuitive dashboard. Evaluate campaign performance, identify growth levers, and download tailored reports when you need them most—no delays, no dependencies.
Adsquare Attribution shows you if your Mobile and Out-of-Home strategies are driving real-world outcomes, empowering you to reallocate spend to what works. Increase cost-efficiency and maximise ROI through data-backed media planning.
Understand what’s working and why—with attribution that ties exposure to store visits.
Dive into the key metrics on the Attribution dashboard:
Prove the true impact of your campaigns. Quantify incremental visits, isolate ad-driven uplift from organic traffic, and track cost per lift—giving you the insights needed to optimise budgets and maximise ROI.
Unlock richer location intelligence by analysing visits, unique visitors, and average distance to conversion at each POI. Discover where your audiences come from, how far they travel, and which locations drive the strongest ad performance.
Track campaign performance across days and hours to uncover peak moments for engagement and conversions—so you can optimise timing and maximise impact.
Refine your targeting with detailed demographic insights. Analyse visitor profiles by gender, age, and purchasing power to build higher-performing, more precise audience segments.
Understand traffic shifts and overlap with rivals. Identify audience overlap with competitors and track how your campaigns shift traffic—whether by winning customers away or influencing shared audiences. Turn competitive insights into a strategic advantage.
At the core of Adsquare Attribution is our Control Condition model—an advanced statistical approach that simulates how your audience would behave without ad exposure.
By adjusting for external influences like seasonality, holidays, and weather, the model creates a clear, unbiased baseline. This allows us to accurately measure the real store visit uplift driven by your campaign, without additional operational setup.
A faster, more reliable baseline that reveals the true impact of your advertising without the cost, bias, or operational burden of manual control group setup.
Adsquare prioritises data privacy, ensuring all data handling aligns with regulatory standards. We secure your information through robust data protection and operate on a 100% consent-based model.
We deliver unparalleled location accuracy by using 100% SDK-derived data. This proprietary approach allows us to gain a detailed understanding of real-world behaviour.
Boost awareness and in-store traffic for GV+ subscriptions across Italy using audio advertising.
Leveraging Adsquare Attribution, GrandVision tracked real-world results from its audio campaign—measuring verified store visits, identifying key audience segments, and analysing top-performing locations.
