Platform Privacy Policy

Deutsche Version

Platform Privacy Policy

Last updated: 16th April, 2026

This Platform Privacy Policy (“Policy“) provides information about how adsquare GmbH (“Adsquare”, “we”, “us”) processes Personal Data within the scope of the products and services that we offer through our digital advertising technology platforms “OOH” (“Out of Home” and “One Platform” (collectively referred to as “Platforms“).
Adsquare’s Processing of Personal Data is subject to applicable data protection laws such as the General Data Protection Regulation (EU) 2016/679 (“GDPR“) and applicable national data protection laws (e.g. the Federal Data Protection Act (“BDSG“).
Terms such as “Controller“, “Processor“, “Data Subject“, “Personal Data“, “Processing” (and “Process“) and “Special Categories of Personal Data” have the meanings given in the GDPR.

If you reside in the United States of America, please visit our US Privacy Supplement section.

1. What we do

Adsquare offers Platforms that facilitate the creation and execution of targeting, measuring, and analysing digital and location-based advertising campaigns. It provides transparent and neutral data exchange platforms that bring advertisers (“Clients“) and data providers together in a fair, secure, and privacy-friendly way.
This helps companies to make their marketing campaigns more relevant, reducing the number of ads you see that aren’t beneficial or of interest to you and validating their effectiveness. For example, an opt-out from targeting would not reduce the number of ads, it just makes the ads you receive less relevant.

The Platforms have been built mobile-first in Germany with user privacy at the core of its design from day one.

In a nutshell:

  • Adsquare does not collect the Personal Data that is processed for providing its products and services through the Platform. The Platform processes the Personal Data provided by dedicated third-party data partners which have chosen to cooperate with Adsquare (“Partner(s)“).
  • Subject to the consent of the user concerned, Personal Data is made available to Adsquare via its Partners.
  • In accordance with the scope of consent given, this means that Adsquare, as the controller in accordance with the GDPR, decides on the purposes and means of Processing Personal Data.
  • The Platform allows advertisers to use and manage data in order to improve their effectiveness and analyse their online and offline advertising campaigns. Based on advertising identifiers associated with your mobile device rather than names, email addresses or phone numbers, this helps them to provide more relevant advertising, e.g. based on your interests and affinities.
  • For some Platform services such as Measurement, Attribution and some Audience Targeting cases, Adsquare also processes Personal Data on the behalf of a client as a Data Processor. In those cases, the Client is the Controller of the Personal Data.

For information about Personal Data collected on our website please visit our Website Privacy Policy.

2. Controller Information

For this Policy, please note that Adsquare is the Controller of all Personal Data provided by Partners. Personal Data is processed in the context of providing Adsquare’s products and services such as but not limited to ID-based Activation, Measurement, Attribution and Analytics through the Platform.

The legal entity in control of the Personal Data is adsquare GmbH, a company incorporated under the laws of Germany (registration number HRB 171195 B (Amtsgericht Charlottenburg) whose principal place of business is at Saarbrücker Str. 36, 10405 Berlin, Germany.

If you have any questions or concerns about the Controller’s use of Personal Data or if you have questions about privacy at Adsquare, please contact us or our Data Protection Officer using the contact details provided under the “Send us your privacy request” heading below.

Adsquare is a registered Vendor of the IAB Europe Transparency and Consent Framework (TCF), our Vendor ID is 66.

3. Sources of Personal Data

Insofar as Clients do not provide us with their Personal Data directly (e.g. in connection with the contractual relationship with Adsquare or the use of the Platform), Adsquare processes Personal Data provided to Adsquare by Partners.

Therefore, we require both our Clients and Partners to satisfy all transparency disclosures and consent requirements before Processing their Personal Data.

4. What Personal Data do we collect and for which purposes?

A. Information collected from Clients using the Adsquare Platforms
Personal Data collected Why are we using it?
Name, E-mail address, company name, position, phone number, and country of the Clients’ and Partners’ employees that have access to the Platform This Data is used to create our Clients’ and Partners’ accounts on the Platform, to maintain their accounts, to let our Clients and Partners interact with other Platform members and to use the products and services offered through the Platform.
IP address of the Client that accesses the Platform
  • Measure Product Performance
  • Measure Product Retention
  • Measure Product Effectiveness
  • Measure Product Value
  • Measure and Analyse User Behaviour
  • Reports for
    • Overview of Products
    • Demographics, Geo-Location,
    • Device Type
    • Product Traffic
    • Behaviour
    • Conversion
Regarding Clients that accesses the Platform
  • IP address
  • Unique device identifiers
  • How long you spend on a page or screen
  • How you interact with our emails
  • Navigation paths between pages or screens
  • Date and time
  • Customer Communications Platform
  • Customer Management
  • User Information Database
  • User Tagging
  • User Grouping
  • User Personalisation
    • User Reaching
    • User Messaging
  • User Reminder

B. Personal Data provided to Adsquare by its Partners that we process through the Platform. “Permitted purpose” and “Description” are based on the IAB TCF, with the addition of the corresponding Adsquare service mentioned in the brackets.

Permitted purpose Types of personal data Description Legal basis for data collected in the EEA
TCF 2. Use limited data to select advertising Mobile Advertising ID Location Data (lat, long) Date and time of accessing Client's and/or Partner's digital properties or location Cookie Information Audience Segments Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you). - Combining data obtained offline with data available in the moment, about the user, to select an ad ("Audience Scoring") - Using precise geolocation data to select and deliver an ad in the moment, without storing it ("Geo-Contextual Activation") Consent
TFC 3. Create profiles for personalised advertising Mobile Advertising ID Location Data (lat, long) Date and time of accessing Client's and/or Partner's digital properties or location Cookie Information Audience Segments Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve: - A profile about you (that might include possible interests and personal aspects) - Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities. - Associate data obtained offline with an online user to create or edit a user profile for use in advertising, provided that a legal basis was established offline at the point of data collection ("Offline Data Onboarding") - Collecting data for deterministic cross-device mapping (e.g. if a user logs into an account on one device and then on another) - Select a personalised ad, based on a personalised ads profile, by Processing precise geolocation previously stored or made available in the moment ("Place Visit Creation") Consent
TCF 4. Use profiles to select personalised advertising Mobile Advertising ID Location Data (lat, long) Date and time of accessing Client's and/or Partner's digital properties or location Cookie Information Audience Segments Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects -Select a personalised ad, based on a personalised ads profile, by matching and combining data obtained offline with the data stored in an online profile ("Offline Data Targeting") - Select a personalised ad, based on a personalised ads profile, by linking different devices ("Cross-Device Targeting") - Select an ad based on precise geolocation previously stored ("place visit targeting") These profiles influence the decision as to which ads/content are displayed to the consumer. However, this decision is not solely based on these profiles. Consent
TCF 5. Create profiles to personalise content Mobile Advertising ID Location Data (lat, long) Date and time of accessing Client's and/or Partner's digital properties or location Cookie Information Audience Segments Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to: - Build or improve a profile about you (which might for example include possible interests and personal aspects) - Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests - Associate offline data with an online user to create or edit a user profile for use in content personalisation provided that a legal basis was established offline at the point of data collection ("Offline Data Onboarding") - Collecting data for deterministic cross-device mapping (e.g. if a user logs into an account on one device and then on another) ("cross-device segmentation") - Store precise geolocation data in a profile for use in content personalisation (Place Visit Creation"). Consent
TCF 6.Use profiles to select personalised content Mobile Advertising ID Location Data (lat, long) Date and time of accessing Client's and/or Partner's digital properties or location Cookie Information Audience Segments Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests. This includes: - Selecting personalised content, based on a personalised content profile, by matching and combining data obtained offline with the data stored in an online profile ("Offline Data Targeting") - Selecting personalised content, based on a personalised content profile, by linking different devices ("Cross-Device Targeting") - Selecting personalised content, based on a content profile, by Processing precise geolocation previously stored or made available in the moment ("Place Visit Targeting") These profiles influence the decision as to which ads/content are displayed to the consumer. However, this decision is not solely based on these profiles. Consent
TCF 7. Measure advertising performance Mobile Advertising ID Location Data (lat, long) Date and time of accessing Client's and/or Partner's digital properties or location Cookie Information Audience Segments Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns (“Attribution”). This includes: - Measuring ad performance by matching and combining data obtained offline with the data obtained online (“Attribution Service") - Measuring ad performance by linking different devices - Measuring ad performance by Processing precise geolocation previously stored or made available in the moment Consent
TCF 8. Measure content performance Mobile Advertising ID Location Data (lat, long) Date and time of accessing Client's and/or Partner's digital properties or location Cookie Information Audience Segments Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you. This includes: - The performance and effectiveness of content that consumers see or interact with can be measured. - Measuring content performance by matching and combining data obtained offline with the data obtained online ("Offline Data Measurement") - Measuring content performance by linking different devices ("Cross-Device Measurement") - Measuring content performance by Processing precise geolocation previously stored or made available in the moment ("Measurement") Consent
TCF 9. Understand audiences through statistics or combinations of data from different sources Mobile Advertising ID Location Data (lat, long) Date and time of accessing Client's and/or Partner's digital properties or location Cookie Information Audience Segments Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents). This includes: - Market research can be used to learn more about the audiences who visit sites, apps or locations and view ads or are exposed to offline ads such as OOH posters. - Matching offline obtained data (panel data) to online obtained data ("Offline Data Insights") - Apply market research to generate audience insights by linking different devices ("Cross-Device Insights") - Use precise geolocation data to apply market research data in order to generate audience and location insights ("Attribution", "OOH Planning") Consent
TCF 10. Develop and improve services Mobile Advertising ID Location Data (lat, long) Date and time of accessing Client's and/orPartner's digital properties or location Cookie Information Audience Segments Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This includes: - Consumers' data can be used to improve existing systems and software, and to develop new products. - Developing and improving products by matching and combining data obtained offline with the data obtained online - Developing and improving products by linking different devices - Developing and improving products by Processing precise geolocation previously stored or made available in the moment This specific purpose does not include the development or improvement of user profiles and identifiers. Consent
TCF 11. Use limited data to select content Mobile Advertising ID Location Data (lat, long) Date and time of accessing Client's and/or Partner's digital properties or location Cookie Information Audience Segments Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you)
  • Combining data obtained offline with data available in the moment, about the user, to select an ad ("Audience Scoring")
  • Using precise geolocation data to select and deliver an ad in the moment, without storing it ("Geo-Contextual Activation")
 Consent
TCF Special Purpose 3. Save and communicate privacy choices TCF Consent String or consent signal in other formats The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices. This purpose is intended to enable Processing activities such as:
  • Verify information about the transparency, consent, and/or objection status of a Vendor and/or Purpose, the opt-in status of a Special Feature, and Publisher restrictions.
  • Retrieve and/or pass on Signals in the technical formats required by the Specifications and in accordance with Policies, when available.
  • Respect Signals communicated by a CMP or received from a Vendor who forwarded the Signal originating from a CMP in accordance with the Specifications and Policies, and act accordingly.
 Legitimate Interest

Our processing of your data is based on our overriding legitimate interests pursuant to Article 6(1) lit. f) GDPR, namely, (i) to document your decisions and provide you with a user experience tailored to your preferences; and (ii) second, to comply with our documentation and accountability obligations under the GDPR.

(For more information on the “Types of Data” and purposes please refer to our section Understanding Privacy and Data Protection).

5. Who do we share your information with?

We disclose your information to the following categories of recipients:

  • To our affiliate and third-party services providers who based on a data processing agreement as per Art. 28 GDPR provide Personal Data Processing services to us and support us in providing our products and services, or who otherwise process Personal Data for purposes that are described in this Privacy Policy or notified to you when we collect your Personal Data,
  • To our Clients and Partners including digital marketers, advertising agencies, publishers, demand side platforms, data management platforms or supply-side platforms which are listed in our Partner List at www.adsquare.com/privacy/partner-list,
  • To any competent law enforcement body, regulatory, government agency, court or other third party where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, or (iii) to protect your vital interests or those of any other person.

6. Your rights as a Data Subject

You have the following rights regarding our Processing of Personal Data concerning you subject to the provisions stated in GDPR and applicable data protection laws:

  • Access
    You can obtain information about the Personal Data that we have about you.
  • Rectification
    You can ask us to correct the Personal Data that we have about you that is incorrect, inaccurate, or incomplete.
  • Data Portability
    You can request your information in a format that is machine-readable.
  • Object Processing
    Subject to the provisions under GDPR you can object to the Processing of your Personal Data.
  • Restrict Processing
    You can request the restriction of our Processing activities concerning your Personal Data.
  • Erasure
    You can request to have your Personal Data to be erased.

If you wish to exercise any of these rights, you can do so at any time by contacting us using the contact details provided under the “Send us your privacy request” heading below.
If we have collected and processed your Personal Data with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any Processing we conducted prior to your withdrawal, nor will it affect Processing of your Personal Data conducted in reliance on lawful Processing grounds other than consent.
To opt-out from our marketing communications please refer to our Website Privacy Policy below.

You have the right to complain to a data protection authority about our Processing of your Personal Data. For more information, please contact your local data protection authority. (contact details for data protection authorities in the European Economic Area, Switzerland and certain non-European countries (including the US and Canada) are available here).

7. How long do we keep your information?

Personal Data will be stored in accordance with applicable laws and kept as long as needed to carry out the purposes described in this Policy or as otherwise required by applicable law (for example, to provide you with a service you have requested or to comply with applicable legal, tax or accounting requirements).

We do not keep any Personal Data longer than 12 months. In fact, most products and services have automated deletion processes that delete your Personal Data much earlier, e.g., after 92 or in some cases 185 days. Only for some statistical analyses we store some Personal Data up to 12 months. In other words, any Personal Data that can be related to your internet devices are deleted after a maximum of 12 months.

8. International Data Transfer

Our servers are in the European Union (the Netherlands, France, and Germany). To the extent we engage with recipients as per Section 5 that are resided in third countries (e.g. United States of America). In this case and subject to applicable laws requiring us to, the Processing of your Personal Data outside the EEA is based on adequacy decisions as adopted by the European Commission, standard contractual clauses issued by the European Commission (“EU Standard Contractual Clauses“) or pursuant to established derogations for specific situations. You may obtain a redacted copy (from which commercial information and information that is not relevant has been removed) of such EU Standard Contractual Clauses by contacting us using the contact details provided under the “Send us your privacy request” heading below.

9. Legal basis for processing (EEA Data Subjects only)

If you are a Data Subject from the European Economic Area (EEA), we base our Processing on the dedicated legal bases as described above.

If you wish to learn more about specific legal ground(s) we rely on to process your information for any particular purpose (including any legitimate interests we have to process information), then please contact us using the contact details provided under the “Contact Us” heading below.

10. Opt-Out Options

Via Device Settings

Data is only processed in order to show you the most relevant advertising content and to provide statistical analytics products and services. If you’re opposed to this, always read the terms and conditions and privacy notices when installing new apps. Many websites and mobile applications provide opt-out options, and you have the option to limit ad tracking on your smartphone.

If you wish that your location be private, you can turn the geo-location feature off within the location settings of your device. In addition to this, you can disable ad tracking on your device so that Adsquare will no longer include device information in its audience segments or analytics products and services.

The following instructions explain how to turn off ad tracking for Apple and Android devices:

iOS:

  • Choose Settings > Privacy & Security > Tracking
  • Turn off “Allow Apps to Request to Track” or make your choice per app below

Android:

  • Choose Settings > Google > Ads
  • Check Opt out of Ads Personalization
  • Toggle it off, then tap on “Reset advertising ID”

Via Advertising ID

To specifically opt-out from our services without changing your device settings, you can use the form provided under the “Contact Us” (Link) heading below to submit your Advertising ID to our platform. To find out your Advertising ID, use the following instructions:

  • iOS users have to download an app (e.g. “The Identifiers”) and copy the “Advertising Identifier”
  • Android users choose Google Settings > Ads and copy the “advertising ID”

Send us your privacy request

We encourage you to explore our Privacy Centre to fully understand how Adsquare manages your Personal Data and to reach out with any questions you have using the below contact form or by email to privacy@adsquare.com. If you reside in the U.S., please refer to our US Privacy Supplement.

(alphanumeric scheme: 00000000-0000-0000-0000-000000000000)



* Required field. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at marketing@adsquare.com. We process your information in accordance with our Privacy Policy which you can review here.Adsquare does not process your name, email address, phone number, or home address, unless you have explicitly subscribed to our newsletter and marketing communications. We want to assure you that this Personal Data is not used in any Adsquare products and it is not necessary to send any additional personal data to unsubscribe. We respect your privacy and only use the information you have willingly provided.If your request is related to the solutions that Adsquare offers or for OPT-OUT / Deletion request we only require your Mobile Advertisement ID and an email address to communicate with you. Please do not share additional information such as phone number, home addressee, personal ID information, etc, as this is not necessary. In case of an Access Request, we will contact you if any other information is required.For information on how to find your Mobile Advertising ID please follow the instructions here.

* Required field. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at marketing@adsquare.com. We process your information in accordance with our Privacy Policy which you can review here.

Adsquare does not process your name, email address, phone number, or home address, unless you have explicitly subscribed to our newsletter and marketing communications. We want to assure you that this Personal Data is not used in any Adsquare products and it is not necessary to send any additional personal data to unsubscribe. We respect your privacy and only use the information you have willingly provided.

If your request is related to the solutions that Adsquare offers or for OPT-OUT / Deletion request we only require your Mobile Advertisement ID and an email address to communicate with you. Please do not share additional information such as phone number, home addressee, personal ID information, etc, as this is not necessary. In case of an Access Request, we will contact you if any other information is required.

For information on how to find your Mobile Advertising ID please follow the instructions here.