The company behind the
Real-World Data Model
Founded in Berlin in 2012, Adsquare is a privacy-first location-intelligence company — trusted by 2,500+ advertisers across the Americas, Europe and APAC.
Adsquare turns real-world behaviour into measurable business outcomes.
What we doWe enable agencies and programmatic platforms to plan, target, optimise and validate campaigns that close the online-to-offline gap. Our intelligence is media-agnostic, privacy-by-design, and engineered to be defensible.
How we operateEvery signal we ship is grounded in verified, deterministic behaviour — never inferred, never guessed. The result is location intelligence that brands and agencies can actually act on, and stand behind.
Adsquare at a glance.
Capital-efficient global expansion driven by a robust partner ecosystem — built deliberately, market by market, since 2012.
Find us near you.
As an international company, we have a presence across all time zones. Drop in, say hi, or get coffee.
Founded in 2012.
Built for the
next decade of marketing.
Adsquare was born in Berlin with a single conviction: the value of advertising would, sooner or later, be measured against real-world outcomes — visits, purchases, behaviour — not just clicks and impressions.
Over more than a decade we have built the privacy-by-design infrastructure for that shift. A media-agnostic platform that connects deterministic mobile signals to commercial truth, integrated with the buying systems agencies and programmatic platforms already use.
We don't sell data points. We ship intelligence that brands can defend in front of a CFO.
Today Adsquare operates from nine offices across the Americas, Europe and APAC, working alongside more than 2,500 advertisers and 44 integrated platform partners — and we still ship product like a company that is paying close attention.
Founders.
Tom Laband
Co-Founder & CEO
Sebastian Doerfel
Co-Founder & CFO
Fritz Richter
Co-Founder & CTOWhat we
stand for.
Six principles that shape how we hire, what we ship, and how we answer the questions that matter to a buyer of intelligence — not just a buyer of data.
Privacy by design.
Privacy is not a compliance step at the end of the pipeline. It is the architecture. Deterministic, consent-based signal — and a footprint engineered to be auditable end to end.
FoundationalEvidence over assertion.
Every claim we make is defensible. Every uplift is measured against a control. We would rather ship a quieter number we can stand behind than a louder one we can't.
Operating principleOutcomes over outputs.
A dashboard is not the goal. A measurable change in real-world behaviour is. Our roadmap is sequenced by what moves outcomes, not by what is easiest to demo.
Product philosophyOperator to operator.
We talk to advertisers, agencies and platforms the way one operator talks to another — concrete, evidence-led, never hypey. The brand voice is unflappable on purpose.
How we workBuilt to last.
Capital-efficient, deliberately scaled, infrastructure-first. The team grew from a Berlin office to nine global locations without losing the standard we set on day one.
Engineering postureCurious by default.
The Lab is not a marketing channel — it is the public-facing proof that the team takes its own thinking seriously. We publish our methodology because we are confident in it.
Culture