Cookie policy

Published: 25 June, 20267 sections

Intro

This Cookie Policy explains how Adsquare (“Adsquare”, “we”, “us”, and “ours”) use cookies and similar technologies to recognise you when you visit our website at www.adsquare.com (“Website”) or our Platforms. It explains what these technologies are and why we use them, as well as your rights to control our use of them.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by or for the benefit of the website owner (in this case, Adsquare) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”.

Why do we use cookies?

We use cookies for several reasons. Some cookies are required for technical reasons in order for our website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track our users to analyse visits and to provide additional functionalities.

The specific types of cookies and the purposes they perform are described in the table below:

a. Cookies on our website

Necessary: These cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Analytics: These cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Advertisement: Advertisement cookies may be used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of Adsquare’s B2B campaigns.
Functional: Functional cookies (or functionality cookies) are non-essential text files used to remember user preferences and settings. They enhance your browsing experience by keeping you logged in, storing language choices, and enabling site features like live chats and embedded videos.

Third Party Name	Type	Cookie Name	Cookie Details / Purpose	Duration
Insightly	Functional	_chloe_ses.e7c3	Insightly Marketing Services sets cookies for user behavior tracking across marketing communications.	1 hour
Insightly	Analytics	_chloe_id.e7c3	Insightly Marketing Services sets cookies for user behavior tracking across marketing communications.	1 year 1 month 4 days
YouTube	Performance	__Secure-YEC	YouTube sets this cookie to store the user's video player preferences using embedded YouTube video[1] [2] [3]	past
Insightly	Functional	snaptid	Insightly sets cookies for load balancing with sticky sessions and user behavior tracking.	session
Insightly	Analytics	SP	Insightly Marketing Services sets this cookie for user behaviour tracking across marketing communications	2 years
CookieYes	Necessary	cookieyes-consent	CookieYes sets this cookie to remember users' consent preferences so that their preferences are respected on subsequent visits to this site. It does not collect or store any personal information about the site visitors.	1 year

[4] LinkedIn	Advertisement	bcookie	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs.	1 year
YouTube	Advertisement	__Secure-ROLLOUT_TOKEN	YouTube sets this cookie to manage feature rollout and experimentation. It helps Google control which new features or interface changes are shown to users as part of testing and staged rollouts, ensuring consistent experience for a given user during an experiment.	6 months
YouTube	Advertisement	__Secure-YNID	Google cookie used to protect user security and prevent fraud, especially during the login process.	6 months
YouTube	Advertisement	yt.innertube::nextId	YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.	Never Expires
YouTube	Advertisement	yt.innertube::requests	YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.	Never Expires
Google Analytics	Analytics	_ga	Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.	1 year 1 month 4 days
YouTube	Analytics	YSC	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.	session
Google Analytics	Analytics	_ga_*	Google Analytics sets this cookie to store and count page views.	1 year 1 month 4 days
LinkedIn	Functional	li_gc	Linkedin set this cookie for storing visitor's consent regarding using cookies for non-essential purposes.	6 months
LinkedIn	Functional	lidc	LinkedIn sets the lidc cookie to facilitate data center selection.	1 day
YouTube	Functional	VISITOR_INFO1_LIVE	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.	6 months
YouTube	Functional	yt-remote-connected-devices	YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.	Never Expires
YouTube	Functional	ytidb::LAST_RESULT_ENTRY_KEY	The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.	Never Expires
YouTube	Functional	yt-remote-device-id	YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.	Never Expires
YouTube	Functional	yt-remote-session-name	The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video.	session
YouTube	Functional	yt-remote-fast-check-period	The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos.	session
YouTube	Functional	yt-remote-session-app	The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player.	session
YouTube	Functional	yt-remote-cast-available	The yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player.	session
YouTube	Functional	yt-remote-cast-installed	The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video.	session
Amazon Web Services	Performance	AWSALB	AWSALB is an application load balancer cookie set by Amazon Web Services to map the session to the target.	7 days
LinkedIn	Advertisement	UserMatchHistory	Maps internal platform ad IDs for synced target profiles.	1 month
LinkedIn	Advertisement	li_sugr	Collects behavioral profiles to show tailored B2B ads.	3 months
LinkedIn	Analytics	li_fat_id	First-party tracking replacement for ad attribution.	30 days
LinkedIn	Analytics	AnalyticsSyncHistory	Syncs time signature parameters for audience lists.	1 month
Amazon Web Services	Necessary	AWSALBCORS	This cookie is set by Amazon Web Services to enable application load balancing. It maps the user's browser session to a specific backend server target to maintain session consistency across regional hosting infrastructures.	7 days
Cloudflare	Necessary	cf_clearance	This cookie is set by Cloudflare to store proof that a visitor successfully passed a security challenge or automated bot check. It prevents the user from encountering repeated security barriers or firewalls while navigating the domain.	1 year

b. Cookies in our Platform

To provide our Platforms services we use some Third Party Cookies. These cookies allow us to distinguish between users, provide the services in the platform and optimise the user experience. As Third Party Cookies are placed by external Platforms, Adsquare has no control of the use of this data.

You will find the following categories of cookies in our Platforms:

Necessary Cookies allow our Platform to technically operate.
Functionality Cookies facilitate the way you use the platform customising it to your language, region, etc.
Performance Cookies allow us to understand how you use the platform, find errors and improve functionalities.
Session Cookies allow us to distinguish between users

Third Party Name	Type	Cookie Name	Cookie Details / Purpose	Duration
Google	Analytics	_ga	Identifies Unique Users	2 years
Google	Analytics	_ga_*	Identifies Unique Users	2 year
Google	Analytics	_gid	Identifies Users	24 hours
Intercom	Functionality	intercom-device-id-[app_id]	Used to identify the device interacting with the Messenger in order to improve security.	9 months
Intercom	Functionality	intercom-session-[app_id]	Identifier for each unique browser session.	1 week

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can manage your cookie preferences at any time by clicking the Cookie Settings icon at the bottom of the webpage.

You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website or Platform though your access to some functionality and areas of our website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

You can find more information on how to delete cookies in the browser here:

● Google Chrome

● Internet Explorer

● Microsoft Edge

● Firefox

● Safari

● Safari Mobile

● Opera

You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

You can find more information on how to delete cookies in the browser here:

Google Analytics

Our website and Platforms use Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en-GB.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at: privacy@adsquare.com