Optimization — Shift spend toward what's actually converting.
A daily feed of verified real-world conversions — physical visits, attributed to your campaign's exposed audience — delivered into your DSP every morning. Every budget decision lands on what people did in the real world.
Trusted by 2,500+ clients across 26 markets.
Turn ad spend into foot traffic while your campaign is still live
Maximize every dollar spent with proactive, in-flight adjustments. Adsquare Optimization streams store-visit data directly to your DSP, enabling you to shift budget to your best-performing ads, locations, and channels in near real time.
Conversions built from real world visits.
Adsquare detects real-world visits by matching consented mobile signals against your defined store locations.
Those visit events flow directly into your DSP, where they're matched to your campaign's exposed audience and attributed as conversions.
Polygon-based visit matching, built for precision.
Adsquare's place-visit algorithm overlays consented mobile location signals onto 2D building polygons that trace the exact footprint of each store.
Every visit is matched to a real building boundary, giving you confidence in the data behind your optimisation decisions.
Every visit sharpens the next bid
A daily file of verified store visits is delivered via the Adsquare Platform API or direct DSP integration.
As fresh foot-traffic data lands, your pacing, bid-price and frequency decisions automatically adjust to reflect real-world performance.
Bidding logic wired into every major DSP.
The feed lands as a custom conversion signal inside connected DSPs, eliminating the need for separate dashboards or manual copy-pasting.
Already trading on modeled conversions? See what verified visits would change.
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Client: Client: Toyota / i-dac
150% footfall increase vs. planned KPI
“It was critical to include footfall visits tracking to conclude the importance of online marketing efforts to drive store leads. We are delighted with the results which helped validate the value Adsquare brings to our campaigns.” — Adsadaporn Chundabuw, Assistant Media Planning Manager at i-dac
Read the caseResolved before the brief.
Which DSPs can the Visit Data Feed wire into?
The Trade Desk, DV360, Adform, and every other major DSP that accepts custom conversion data. Delivery is via the Adsquare Platform API or direct DSP integration — partner-dependent. The integration is a one-time setup with the DSP seat; once connected, the feed runs automatically for every future campaign.
Why daily, not real-time?
The 24-hour cadence is fast enough to respond to emerging performance patterns before the campaign budget is spent, and stable enough that the trading team isn't optimizing against noise. The cadence is the result of verification: only confirmed real-world visits enter the feed.
How is each visit attributed to my campaign?
Each record in the Visit Data Feed represents a verified store visit to one of the conversion locations defined in your configuration, within the selected radius/buffer and date range. Adsquare sends these visit events to your DSP, where they are matched against the campaign’s exposed users and attributed according to the attribution window and rules you configure in the DSP.
What conversion event types are supported?
Any POI you can define — a store, a restaurant, a hotel, a cinema, a dealership, a branch, a venue, a custom polygon. The Visit Data Feed is conversion-event-agnostic at the platform level; the constraint is operational (what locations matter to your campaign), not technical.
How does this connect to Targeting and Validation?
Audiences defined in Planning can be easily activated in Targeting via ID‑Precise Audiences or Geo‑Contextual Audiences. As those campaigns run, Optimisation tracks store visits in near real time, so advertisers can shift budget towards the best‑performing ads, locations, and tactics while the campaign is still live. After the campaign ends, our Attribution Report provides a detailed view of incremental store visits and rich audience and location insights. These insights both prove the impact of the campaign and help planners and traders design smarter audiences and geo‑targeting for the next one.
Can the Visit Data Feed coexist with our existing footfall partner / DSP-native conversion data?
Yes. The feed is a custom conversion signal — it sits alongside whatever else you ingest into the DSP. Many trading teams run the Visit Data Feed in parallel with DSP-native pixel attribution to compare what verified offline conversions reveal that on-screen events miss.
The brands using Adsquare to optimise their campaigns
Optimize on what actually happened.
In a working session we walk through the Visit Data Feed on one of your live campaigns — the conversion definition, the daily file, the bidding logic it powers. You leave with the integration scoped and the trading workflow defined.