Field notes from real-world advertising.
The Lab is where we publish articles, case studies, white papers, and reports.
The long-form work — vision papers, disclosures, references.
Adsquare 2024 ESG Report: Driving change through responsibility
White paper: Harnessing the power of location intelligence to transform customer experiences
CTV Advertising: Transforming programmatic media strategies for modern audiences
Real-time Campaign Optimisation: The Guide to Effective Footfall Measurement
What the team is writing about now.
ArticleThe power of real-world intent: Why what we do matters more than what we click
Bridging the gap between Social and Programmatic. Learn how Adsquare uses Real-World Intent to turn digital signals into physical outcomes.
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Case StudyMaintaining market leadership: How Toyota measured real-world showroom traffic with Adsquare
See how Toyota Thailand used Adsquare Measurement to link digital ads to physical showroom visits, achieving 150% of their footfall KPI during peak sales season.
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Case StudyValidating social spend: Visit Vermont achieves a sub-$50 Cost Per Visit for tourism
Discover how Visit Vermont and Booyah Advertising validated their social media investment by linking ad exposure to tangible tourist footfall. Learn how Adsquare's privacy-first Measurement solution delivered a $48.01 Cost Per Visit, proving real-world campaign impact and informing future omnichannel strategy.
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ArticleLocation: The privacy-first signal marketers can’t afford to ignore
Discover how location enables privacy-first audience targeting, connects digital ads to real-world outcomes, and drives precision at scale.
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ArticleEnriching your audiences: The power of geo-behavioural insights
Enrich audience data with geo-behavioural insights. Understand consumer intent to create personalised, privacy-first campaigns that drive real results in a cookieless world.
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Case StudyDriving restaurant footfall: The Ivy secures Gold at 2025 Outdoor Media Awards with Scoota and Adsquare's location intelligence
Learn how The Ivy, Scoota, and Adsquare secured Gold at the 2025 Outdoor Media Awards by using location intelligence to drive and measure restaurant footfall with a programmatic DOOH campaign.
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ArticleDriving retail growth: Putting location data to work with Adsquare Analytics
Unlock retail growth with Adsquare Analytics. Turn footfall insights, competitor analysis, and audience data into smarter marketing strategies and drive store visits with our privacy-first location intelligence platform.
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ArticleThe intelligence layer: The foundation of outcome-based advertising
Move beyond clicks and impressions. Discover how a privacy-first data intelligence layer fuels AI, bridging online campaigns with offline outcomes for true, measurable ad effectiveness.
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ArticleUnlocking outdoor impact: An interview with Adsquare's Serkan Uzundonekoglu and James Morgan on programmatic (D)OOH attribution
Measuring DOOH's ROI is no longer a challenge. Learn how Adsquare's Attribution dashboard delivers granular, privacy-first insights to prove OOH's impact on store visits and inform your omnichannel strategy.
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Case StudyDriving dealership performance: How Sokal measured real-world foot traffic with Adsquare
Discover how automotive agency Sokal partnered with Adsquare to measure real-world footfall at four key dealership locations, optimising campaigns and driving in-store visits.
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ArticleActivate with accuracy: How ID-Precise and Geo-Contextual Data maximise campaign performance
Adsquare's OnePlatform unifies ID-Precise and Geo-Contextual data to power privacy-first, high-performing audience targeting across mobile, CTV, and DOOH. Learn how to maximise campaign ROI.
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Case StudyDriving footfall at scale: How Soreen tripled audience reach with ID-Precise Targeting
Learn how Soreen and media agency the7stars drove footfall and sales by using Adsquare's ID-Precise Targeting to reach high-intent shoppers on Meta, tripling campaign reach.
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