Fashion Retailer Powers Store Openings with Adsquare Optimization

Objective:

A leading global apparel retailer, known for its high-quality essentials tailored to urban millennials and young professionals, faced a unique challenge when expanding its footprint in the United States: bridging the gap between digital brand awareness and physical retail growth.

Partnering with the agency Keynes, the brand set out to drive value-conscious shoppers toward both existing locations and a series of new store openings. The primary goal was to ensure that programmatic media spend translated into views of their store locator and, ultimately, physical footfall.

Strategy:

For a lifestyle brand, success depends on being top-of-mind during the consumer’s daily journey. The team deployed a programmatic strategy across CTV to capture attention across multiple digital touchpoints.

The campaign was designed to reach urban minimalist segments with creatives that highlighted the convenience and style of local branches. Keynes focused on a drive-to-store strategy, using programmatic precision to alert relevant consumers to new stores opening in their vicinity.

Execution:

To eliminate the guesswork of offline conversion, the team used Adsquare Optimization. This provided a seamless, real-time data loop that connected ad exposure to real-world movement throughout the flight.

Adsquare’s framework offered a clear view of the customer journey:

Real-time attribution: Using a 30-day click / 7-day impression window to ensure every visit was accounted for.
New store momentum: Measuring the efficacy of ads in driving traffic to recently launched locations.
Cost efficiency: Feeding granular, real-time data into an accurate Cost Per Visit (CPV) calculation, allowing for mid-flight budget adjustments toward what was actually working.

Results:

The campaign delivered massive scale across two flight periods in 2025, successfully converting digital interest into a heavy stream of retail traffic.

89.9 million impressions delivered.
Over 52,000 unique daily conversions (store visits)
Overall Cost Per Visit (CPV) of approximately $17.78

Key takeaways:

Through the collaboration of the brand, Keynes, and Adsquare, the campaign was able to:

Quantify offline growth: Directly measure the impact of digital ads on physical store traffic, particularly for new market entries.
Bridge the online-to-offline gap: Successfully turned awareness (impressions) into action (visits) by targeting consumers in high-intent moments.
Scale with confidence: Proved that a unified optimization strategy allows brands to expand their physical footprint with data-backed ROI.

Client testimonial:

"Retail brands are increasingly looking for opportunities to bridge digital engagement and real-world action. By unifying Keynes’ premium programmatic inventory and audience-first targeting with Adsquare’s high-precision location measurement, we successfully converted media exposure into verified store visits. This partnership didn't just amplify traffic for existing locations—it built measurable momentum for new store openings, proving that the Keynes and Adsquare collaboration is a definitive engine for driving and scaling offline retail growth."

Hannah Barton, Senior Trading & Analytics Manager at Keynes

Conclusion:

By transforming online impressions into a transparent stream of verified footfall, this partnership has demonstrated how fashion retailers can expand their brick-and-mortar footprint in a digital-first world.

The online-to-offline gap was closed, with Adsquare Optimization.

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