Industries / Retail
Close the online-to-offline retail gap.
Adsquare's real-world data helps you map and rank media inventory, undertake competitor conquesting, find target audiences for activation, move budget between line items, and prove the store visits you caused.
Retail brands and agencies working with Adsquare
The retail problem
Digital-only measurement is distorting results for retailers.
The path to purchase now runs across social discovery, mobile research in your own aisles, a competitor's shop floor, click-and-collect and a desktop checkout.
Clicks and conversions cannot tell you which of those touch-points convinced the shopper to convert. So, inevitably, credit lands wherever the last measurable event happened.
Yet store visits and incremental in-store spend are the numbers that matter when it comes to P&L.
The Outcomes Loop for Retail
Plan. Target. Optimize. Validate.
The Outcomes Loop helps retail brands plan, activate and measure across the campaign lifecycle. Close the gap between your digital campaigns and real-world store visits.
- 01
Planning
Understand your audience before you spend.
Map store catchment areas, and peak hours and days by site. Benchmark each location against the competitors. Rank OOH inventory by the screens high-value shoppers pass.
Store IntelligenceOOH Intelligence - 02
Targeting
Reach the right people at the right moment.
Use offline shopping behaviour to inform you online campaigns. Our audience segments are built for real-world brands.
ID-Precise AudiencesGeo-Contextual Audiences - 03
Optimization
Shift spend towards offline actions.
Real store visit data that flows back into your media platform mid-flight. See what is actually driving footfall, and move budget toward it while the campaign is live.
Visit Data Feed - 04
Validation
Prove the campaign worked, in the real world.
Independent store visit measurement to identify the incremental visits your campaign truly drove, closing the online-to-offline loop.
Attribution Report
Proof
Did the media put shoppers in the store?
Independently measured campaigns, in the real world.
€0.28
Cost per store visit, across 3,538 attributed visits
Visit data was sent straight into the buying platform, where underperforming line items were deprioritized and budget moved to the best segments without a manual reporting cycle.
36%
Incremental reach with no identifiers, at 49% lower CPM
A drive-to-store campaign that had to work without cookies or MAIDs. Targeting ran on location at the moment of the impression, with radius settings tuned per creative and per area, and held precision at scale.
Read the case study56%
Visitation uplift from audio, and 4,000 incremental visits
An audio-first launch that needed to prove offline impact, not awareness. Exposure was tied to store visitation, then audience and temporal analysis showed which listeners converted and when to run the spots.
Read the case studyBegin your loop
Let's find out which line items are filling your stores.
Bring one live campaign and your store list. We will show you the visits, the cost per store visit, and the line items worth turning off.