Targeting: Reach the right people, at the right moment.
Target audiences based on real-world behaviour, intent, and demographics. Segments available for onmichannel activation in your DSP of choice.
Trusted by 2,500+ clients across 26 markets.
Choose your product based on your needs
ID-Precise Audiences
- What is targeted
- Specific devices, by MAID
- Built from
- Verified visits, offline purchases, IAB by Adsquare
- Cookieless?
- No — ID-based
- Right when
- Retargeting, audience precision, addressable inventory
- Output
- Segments — activated into every connected DSP
Geo-Contextual Audiences
- What is targeted
- A geographic context (postcode, H3 cell, polygon)
- Built from
- Household & census data, plus optional real-world overlays
- Cookieless?
- Yes — fully cookieless, privacy-safe by design
- Right when
- CTV, DOOH, regulated markets, brand awareness at scale
- Output
- Segments — activated as geographic boundaries in every connected DSP
The same campaign can run both — ID-Precise where addressable inventory exists, Geo-Contextual everywhere else, no separate brief.
Build and activate your target audience based on real-world behavior
Reach people based on what they have done in the real world: places visited, purchases made, and movement patterns that reveal intent. Verified real-world actions are ready to be activated directly into you DSP. Build the audience, see the scale, see the cost, send it to the seat — in a single workflow.
Place Visits
Know where your audience has been
Place Visits data group audiences based on verified visits to real-world locations, from retail stores and restaurants to competitor branches.
Use it to re-engage recent shoppers or churned user, win over your competitors' customers, or reach people who are actively in market for what you sell, all based on where they've actually been, not where they might go.
Habitual Locations
Understand where your audience lives and works
These segments group the postal code areas where users most likely reside and work, derived from privacy-compliant, consented location signals.
Transform high-performing neighbourhoods into digital audiences, reaching actual local residents or professionals while avoiding wasted spend on tourists and passers-by.
Demographic and Psychographic
Reach people based on who they are and what they care about
Demographic data covers audience traits like age, gender, income, and education, while psychographic data captures app usage, brand affinities, and interests.
Combine both to move beyond basic targeting and connect with audiences whose lifestyle and preferences genuinely match your product.
Purchase Intent
Target consumers actively researching their next purchase
Purchase Intent segments identify individuals who are currently in-market, comparing prices, researching options and evaluating products ahead of an upcoming purchase decision.
Use this data to connect with consumers at peak consideration, when they are most receptive to relevant offers.
Already evaluating ID-Precise Audiences? Talk to an expert on your vertical.
Book a demo
Client: Client: Soreen / the7stars / Meta
+61% lower CPM than benchmark
Adsquare’s ID-Precise Activation enabled the7stars to engage verified store visitors with timely and relevant campaign messaging via Meta platforms.
Read the caseReach the right audience where they are. No device ID needed
Geo-Contextual Audiences let you target people based on where they are and what's happening around them in real time, using location and contextual signals instead of device IDs. Fully cookieless and privacy-safe, they're built for the channels and environments where traditional ID-based targeting falls short: CTV, digital out-of-home, cookieless browsers, and privacy-regulated markets.
Audiences in Motion
Find your audience as they move through the day
Audiences in Motion scores geographic areas by the hour to reveal where your target audience is most concentrated throughout the day.
Use it to time your campaigns to the moments and locations where your audience over-indexes, turning daily movement patterns into high-impact impressions.
Places
Target around the locations that matter most.
Places lets you geofence real-world points of interest, from your own stores and competitor locations to any venue, using precise polygons or custom radii.
Use it to serve ads to anyone near the locations that drive your business, from retail footfall campaigns to competitive conquesting.
Weather
Adapt your message to what's happening outside
Weather data maps daily forecast conditions like cloud cover, sunshine, and precipitation to specific locations, refreshed every day.
Use it to trigger the right creative at the right moment: sunscreen when the sun comes out, iced drinks on a hot day, or tyre services when rain hits commuter routes.
Purchase
Target areas with high spending for specific products
Reach consumers in geographical areas with high demand for specific products, powered by real point-of-sale transaction data.
Already evaluating Geo-Contextual Audiences? Talk to an expert on your inventory mix.
Book a demo
Client: Client: Matterkind
36% incremental reach
“Adsquare’s real-time and historical location targeting has helped us reach our clients’ consumers in an innovative, unique and privacy-compliant way." — Alexis Wengraf, Director at Matterkind
Read the caseResolved before the brief.
What is the difference between ID-Precise and Geo-Contextual — and can I use both?
ID-Precise targets specific devices, built from demographics, interests, behaviors, place visits, home/work, app usage, and purchase signals. Geo-Contextual targets geographic context — postcodes, polygons, H3 cells — fully cookieless. Yes, both run in the same campaign: ID-Precise where addressable inventory exists, Geo-Contextual everywhere else (CTV, DOOH, browser-based programmatic without third-party cookies).
Which DSPs can I activate to?
Every major DSP — The Trade Desk, DV360, Adform, and all other connected partners. Activation is direct: segments land in the DSP seat within the standard data-delivery window. No data distributor in between.
How fresh is the data behind the segments?
Place visits and movement signals are recency‑windowed at the segment level. For Place Visits, common look‑back windows include 14, 30, 90, and up to 180 days, configurable per segment and use case. Our Place visit data refreshes continuously within the chosen look‑back window, so segments reflect recent visits rather than static audience snapshots.
How does Adsquare handle privacy and consent?
Adsquare's data is built on a privacy‑by‑design architecture. Signals are sourced from vetted partners with explicit, auditable consent and processed under GDPR, CCPA and other applicable privacy frameworks.
Can I see scale and cost before I activate?
Yes. The Summary panel shows the number of Active IDs and the segment price before activation — for both ID-Precise and Geo-Contextual segments. There's no need to request a quote for data before activating your campaigns in the DSP of choice.
How does Targeting connect to Planning and Validation?
Audiences defined in Planning flow directly into Targeting, where they’re activated via ID‑Precise Audiences or Geo‑Contextual Audiences across channels. As campaigns run, Optimization feeds store visit data back into the DSP for in‑flight bid and budget decisions. After the campaign, our Attribution Report delivers actionable location and audience insights which help planners and traders refine audience and geo‑targeting for the next campaign.
The companies activating real-world audiences.
Target real people, in the real world.
In a working session we take one of your live audience briefs and build it with you — ID-Precise, Geo-Contextual, or both — inside The Adsquare Platform. You walk out with the audience defined, scaled, and priced.