The physical world generates signals.
We turn them into intelligence.
Most advertising still doesn't know what happens offline. Adsquare builds the intelligence layer that changes that. The data, the model and the products to make every offline outcome measurable, predictable, and actionable.
Four layers, fused into a single model.
Raw ingredients are collected. The Real-World Data Model fuses them into intelligence. The intelligence is packaged into six commercial products. Every product is reachable through three access routes. AI can commoditize the access layer. It cannot replicate the model trained on over a decade of real-world outcome feedback.
The signals collected at scale.
Location data, Geospatial data, Purchase data, Impression data, Identity graph — five distinct data types collected across 26 markets.
The Real-World Data Model.
The fusion engine. AI-powered, trained on 12+ years of real-world outcome feedback. Compounds with every campaign.
Six commercial packages, one per outcome.
Store Intelligence, OOH Intelligence, ID-Precise Audiences, Geo-Contextual Audiences, Visit Data Feed, Attribution Report — each tied to a stage of The Outcomes Loop.
Three ways to reach the intelligence.
Dashboard, API, MCP Server — deliberately commoditized access to a non-commoditizable model.
Five data types one signal layer.
Adsquare collects five distinct data types across 26 markets. The inputs that feed the Model. Real-world intelligence starts with real-world signals. Adsquare collects five data types across 26 markets. Each one is sourced from validated providers, processed for quality, and verified for consent before it reaches the model. Together they cover where people are, who they are, what surrounds them, and what they buy.
Location data
SDK-derived background location signals from mobile devices, capturing where people are and where they go in the physical world.
Geospatial data
POI categories, weather, census. The context that turns a coordinate into information.
Purchase data
Offline transaction signals, capturing what is bought in the real world.
Impression data
Log-level records of what was served, where, and to whom. The information that closes the gap between ad exposure and offline outcome.
Identity graph
Resolves every signal to the right person, across devices and channels.
The Real-World Data Model.
The architecture that fuses signals into intelligence.
- 26 markets
- 12+ years of compounded signal
- Built around consent
Adsquare's Real-World Intelligence Engine is the proprietary system at the heart of the platform. The set of algorithms, pipelines, and learned patterns that turn six data types into outcome intelligence. It is the layer which makes every data product possible.
The principles underneath.
The combination of data types, fused in ways no one else has assembled. The scale: 26 markets, 12+ years of compounded signal. Our platform was built around consent and compliance from day one. Adsquare only uses data that's explicitly consented and fully compliant with GDPR, CCPA, and other global standards.
What it does.
The Engine resolves device-level signals into precise audience segments. It scores visit patterns, geo-contextual relevance, and behavioural propensity. It runs attribution and incrementality that tie campaign exposure to real-world outcomes: footfall and offline transactions. Counterfactual baselines and expected offline conversions already power how planning, targeting, optimization and validation work today. Every campaign that runs through it generates data which sharpens the next.
Where it's going.
More predictions. More precision. More intelligence ahead of the campaign, not only during or after it. New models are already being built inside the Engine to anticipate footfall and offline transactions before they happen. To keep innovating across the Outcome Loop, with stronger predictions and richer data products at every stage. To give every decision-maker, in an agency, a DSP, or inside a brand, more ground to stand on before every decision.
Audience Intelligence
Behavioral audiences and propensity scores built from place visit patterns, geo-spatial data indexes, and purchase signals. The intelligence layer between raw ingredients and campaign activation.
Real-World Signals
Scored, structured signals that feed DSPs and AI platforms — visit data feeds, audience scores, and geo-contextual indexes delivered where the campaign runs.
Visit & Purchase Attribution
Offline conversion intelligence connecting ad exposure to real-world outcomes — store visits, destination arrivals, and verified purchases.
Our products, spanning the campaign lifecycle.
Our intelligence is packaged into six key products — each tied to a stage of The Outcomes Loop.
Store Intelligence
Foot-traffic intelligence for brick-and-mortar brands — visit patterns, catchment areas, competitive benchmarking, audience profiles of store visitors.
Learn moreOOH Intelligence
Upload OOH inventory, define an audience, score every panel hourly against movement and audience data — a ranked inventory list for smarter buying.
Learn moreID-Precise Audiences
People-based activation from MAID-resolved identity. Segments built from verified real-world behavior — place visits, dwell time, frequency, offline transactions.
Learn moreGeo-Contextual Audiences
Location-based targeting without ID resolution. Reach audiences by real-time and historical presence in relevant commercial environments. Cookieless and privacy-safe by design.
Learn moreVisit Data Feed
Real-world conversion signals fed directly into the DSP. Traders adjust in-flight toward the highest return on the defined offline conversion event.
Learn moreAttribution Report
Independent proof that ties campaign exposure to offline outcomes — store visits, transactions, incremental lift. Attribution + incrementality in a single comprehensive view.
Learn moreChoose the interface that fits your stack.
Our platform is built to integrate, not to lock you in. Whether you work through a dashboard, plug into an API, or reach our products through an AI agent, you get the same intelligence underneath.
The Adsquare Platform
The unified interface for Planning, Targeting, Optimisation, and Validation. Available at platform.adsquare.com.
API
Direct programmatic access for DSPs, SSPs, content and social platforms, and agency data platforms. Intelligence in your own stack, on your own terms.
MCP Server
In BetaModel Context Protocol server. Adsquare intelligence directly accessible to AI agents, LLM-powered workflows, and any MCP-compatible application. The interface built for the AI era.
- We are a data company.
- The intelligence layer is what we're building.
- The next era of advertising is why it matters now.
— The Adsquare team, Berlin · 2026