Planning — Plan for growth with real-world intelligence
Understand your audience, your competitive position, and your highest-opportunity locations with interactive dashboards.
Trusted by 2,500+ clients across 26 markets.
Plan your campaigns with real world data.
Our Store Intelligence dashboard enables you to upload POIs, set a date range, and explore Footfall, Catchment Areas, and Audience Insights. Each view builds audience segments for Targeting.
Spot your strongest and weakest POI locations
Footfall Trends
Footfall Trends shows total visits, unique visitors, and day-of-week patterns side-by-side, across every location you upload.
Instantly see which stores over-perform, which underperform, and when footfall naturally peaks.
Use these rhythms to time media flights to real demand, investing budget when and where customers are already moving, not guessing.
Know where your customers come from.
Catchment Areas
Catchment Areas maps visitor residential data by postcode or zone.
Prioritise media spend where penetration is rising, not just where it has historically been strong. Focus geo-targeting on high-opportunity zones to capture emerging demand before competitors do.
See where your competitors are winning
Competitor Analysis
Competitor Analysis calculates market share by postcode, identifies the market leader, and compares footfall across your locations versus any competitor POIs you upload.
Pinpoint the catchment zones where competitor customers cluster, then build conquest strategies directly from the data. Planning feeds into Targeting with no manual hand-off, from insight to action in one workflow.
Turn planning into precision targeting
Instant Activation
Audience Activation lets you build and launch audiences without leaving the screen.
Choose ID-Precise Audiences for verified, people-based targeting or Geo-Contextual Audiences for cookieless reach by geography. Audience size and CPM are shown before you commit.
Combine demographic, home-based areas, and visit-behaviour signals into bespoke segments tailored to each campaign objective. Go live directly from the insights you just uncovered.
Already evaluating Store Intelligence? Talk to an expert on your vertical.
Book a demoScore every OOH panel against your target audience.
Upload your inventory and define the audience. Every frame is scored against real-world data — ranked by audience concentration, reach, and index. You only buy the inventory that actually reaches your target audience.
Shift from buying Locations to buying Audiences.
Audience-First Planning
Adsquare facilitates an audience-first strategy where media selection is grounded in real-world data rather than street addresses .
Target only posters where your specific audience is concentrated by leveraging 120,000+ datasets, including app usage and purchase behavior.
Optimize based on the places that matter to your brand.
Spatial & Proximity Intelligence
Use proximity targeting to select screens and billboards near specific retailers, competitor stores, or high-traffic Points of Interest (POIs).
This ensures high-context relevance to drive foot traffic to physical locations.
Objective metrics for every individual location.
Data-Driven Scoring (POI Index)
Use our proprietary POI Index to rank inventory based on how much your target audience over-indexes at a specific site, compared to the average.
This quantitative approach allows planners to prioritize the most relevant frames with verified density.
From data-backed planning to live execution.
Seamless Activation
Once scored, activate your inventory programmatically via direct DSP integrations for DOOH, or export detailed results for traditional/analog OOH buys .
This makes OOH as precise and actionable as any other digital media channel.
Pricing OOH inventory against a target audience? Run a scoring session on your plan.
Book a demo
Client: Havas · Displayce
Maximizing advertising impact with programmatic DOOH
"(...) Our technology was able to manage the complex nature of the campaign to ensure a fine selection of premium screens with a strong affinity to the target. Thanks to Adsquare's data activation, we were able to address the advertiser's core target group, namely single women in their thirties." — Laure Malergue · Founder and CEO of DISPLAYCE
Read the caseResolved before the brief.
Which DSPs can I activate audiences to from the Planning view?
Every major DSP — The Trade Desk, DV360, Adform, and all other connected platforms. Activation is direct, no data distributor in between. See Every platform. No intermediaries. for the full integration list.
Can I use my own POIs, or do I need a separate dataset?
Both. Upload your stores, your competitors, or any custom POI list — any format. Adsquare's mobility data joins to your POIs server-side.
How does Adsquare handle privacy and consent?
Adsquare's data is built on a privacy‑by‑design architecture. Signals are sourced from vetted partners with explicit, auditable consent and processed under GDPR, CCPA and other applicable privacy frameworks.
What's the typical workflow from analysis to live campaign?
One click. Build the audience in Store Intelligence or OOH Intelligence, choose ID-Precise Audiences or Geo-Contextual Audiences, send to your DSP. No separate targeting brief, no partner-team hand-off.
Can I run this for competitor brands too?
Yes. Add any brand's POIs and run the same footfall, catchment, and audience analysis competitively — the foundation for conquest planning.
The companies planning with real-world data.
"Our technology was able to manage the complex nature of the campaign to ensure a fine selection of premium screens with a strong affinity to the target. Thanks to Adsquare's data activation, we were able to address the advertiser's core target group, namely single women in their thirties."
Plan smarter before you spend.
In a working session we take one of your actual campaigns and use our Store Intelligence or OOH Intelligence dashboards with you to plan, together.