×
I have read and accepted the Terms of Service and Privacy Policy. *
Yes, I would like to receive Adsquare's newsletter about industry insights and company news.
You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at marketing@adsquare.com. We process your information in accordance with our Privacy Policy which you can review via https://adsquare.com/privacy-policy-and-opt-out/.

* Required field.

Cookie Policy

Cookie Policy

This Cookie Policy explains how Adsquare (“Adsquare”, “we”, “us”, and “ours”) use cookies and similar technologies to recognise you when you visit our website at www.adsquare.com (“Website”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

Last updated: 1st December, 2022

1. What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information. Cookies set by or for the benefit of the website owner (in this case, Adsquare) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. 

2. Why do we use cookies?

We use cookies for several reasons. Some cookies are required for technical reasons in order for our website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track our users to analyse visits and to provide additional functionalities. 

The specific types of cookies and the purposes they perform are described in the table below:

a. Cookies in our Website

Name Who serves these cookies How to refuse
Essential cookies: These cookies collect information that is used in aggregate form to help us understand how our websites are being used.
300gpBAK
300gp
These cookies are served by OVH SAS, a service provider that provides hosting services to us, and they are necessary for load balancing purposes. Because these cookies are strictly necessary to deliver the Websites to you, you cannot refuse them. You can block or delete them by changing your browser settings however, as described below under the heading “How can I control cookies?”
wpca_cc
wpca_consent
These cookies are served by us; they enable the cookie consent feature on our website. Because these cookies are strictly necessary to deliver the Websites to you, you cannot refuse them. You can block or delete them by changing your browser settings however, as described below under the heading “How can I control cookies?”
Analytics cookies: These cookies collect information that is used in aggregate form to help us understand how our websites are being used.
_gid
_gat
_ga
_gat_gtag_UA_xxxxx
These cookies are served by Google, Inc. and enable us to use Google Analytics (please find further information below). You can refuse the use of Google Analytics by clicking here. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website.
li_gc
lidc
li_fat_id
AnalyticsSyncHistory
UserMatchHistory
bcookie
lang
LinkedIn Insight Tag cookies are served by LinkedIn to enable in-depth campaign reporting, advanced retargeting, and demographic insights. You can opt out of cookies from LinkedIn on your LinkedIn settings page and we recommend you read there Cookie Policy for more information.

b. Cookies in our Platform

To provide our Platforms services we use some Third Party Cookies. These cookies allow us to distinguish between users, provide the services in the platform and optimise the user experience. As Third Party Cookies are placed by external Platforms, Adsquare has no control of the use of this data. 

You will find the following categories of cookies in our Platforms: 

  • Necessary Cookies allow our Platform to technically operate.
  • Functionality Cookies facilitate the way you use the platform customising it to your language, region, etc. 
  • Performance Cookies allow us to understand how you use the platform, find errors  and improve functionalities.
  • Session Cookies allow us to distinguish between users  
Ensures subsequent requests in the session window are attributed to the same session.
Third Party Type Cookie Name Cookie Details / Purpose Duration
Google Functionality ga cookie Identifies Unique Users 2 years
Functionality _gat cookie Throttles request rate 10 minutes
Functionality _gid Identifies Users 24 hours
Functionality _utma Unique User Cookie Session
Session _utmb Session Cookie 30 minutes
Session _utmc Session Cookie 10 minutes
Functionality _utmv User Segmentation Cookie 2 years
Functionality _utmx Google Analytics Content Experiment Cookie 18 months
Session _utmz Campaign Cookie 6 months
Intercom Functionality optimizelyDomainTestCookie Enables A/B testing. 6 Months
Functionality optimizelyEndUserId Stores a user’s unique Optimizely Identifier 6 Months
Session pageviewCount Visit counts 1 Month
Functionality _ga Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. In other words, Intercom is using Google Analytics Tag/Tracking framework related to tracking purposes 2 Years
Functionality _gat_xxxxxxxxxxxxxxxxxxxxxxxxxx To read and filter requests from bots Expired
Functionality _gclxxxx Stores Campaign information 3 Months
Functionality _gid Registers unique ID that it used to generate statistical data on how the visitor uses to product 1 day
Session _gaclientid General Site Maintenance (Unique User Identifier) 30 minutes
Session _gasessionid General Site Maintenance (Unique Session Identifier) 30 minutes
Functionality _gahitid General Site Maintenance (Action tracking) 30 minutes
Functionality _gahitid General Site Maintenance (Action tracking) 30 minutes
Functionality intercom-id-[app_id] Anonymous visitor identifier cookie. 9 months
Functionality intercom-session-[app_id] Identifier for each unique browser session. 1 week
Hotjar Session _hjSessionUser_{site_id} Set when a user first lands on a page. Persists the Hotjar User ID which is unique to that site. Ensures data from subsequent visits to the same site are attributed to the same user ID. 365 Days
Session _hjid Set when a user first lands on a page. Persists the Hotjar User ID which is unique to that site. Ensures data from subsequent visits to the same site are attributed to the same user ID. 365 Days
Session _hjFirstSeen Identifies a new user’s first session. Used by Recording filters to identify new user sessions. Session duration. Session
Session _hjUserAttributesHash User Attributes sent through the Hotjar Identify API are cached for the duration of the session. Enables us to know when an attribute has changed and needs to be updated. Session
Session _hjCachedUserAttributes Stores User Attributes sent through the Hotjar Identify API, whenever the user is not in the sample. Collected attributes will only be saved to Hotjar servers if the user interacts with a Hotjar Feedback tool. Cookie used regardless of whether a Feedback tool is present. Session
Session _hjViewportId Stores user viewport details such as size and dimensions. Session
Session _hjSession_{site_id} Holds current session data. 30 Minutes
Session _hjSessionTooLarge Causes Hotjar to stop collecting data if a session becomes too large. Determined automatically by a signal from the WebSocket server if the session size exceeds the limit. Session
Session _hjSessionRejected If present, set to '1' for the duration of a user's session, when Hotjar has rejected the session from connecting to our WebSocket due to server overload. Applied in extremely rare situations to prevent severe performance issues. Session
Session _hjSessionResumed Set when a session/recording is reconnected to Hotjar servers after a break in connection. Session
Session _hjIncludedInPageviewSample Set to determine if a user is included in the data sampling defined by your site's pageview limit. 30 Minutes
Session _hjIncludedInSessionSample Set to determine if a user is included in the data sampling defined by your site's daily session limit. 30 Minutes
Session _hjAbsoluteSessionInProgress Used to detect the first pageview session of a user. 30 Minutes
Session _hjRecordingEnabled Set when a Recording starts. Session
Session _hjRecordingLastActivity Set in Session storage as opposed to cookies. Session
Performance _hjClosedSurveyInvites Set when a user interacts with a Link Survey invitation modal. Ensures the same invite does not reappear if it has already been shown. 365 Days
Performance _hjDonePolls Set when a user completes an on-site Survey. Ensures the same Survey does not reappear if it has already been filled in. 365 Days
Performance _hjMinimizedPolls Set when a user minimises an on-site Survey. Ensures that the Survey stays minimised when the user navigates through your site. 365 Days
Performance _hjShownFeedbackMessage Set when a user minimises or completes a Feedback widget. Ensures the Feedback widget will load as minimised if the user navigates to another page where it is set to show. 365 Days
MapBox Necessary Mapbox.EventData:* Tracks Event Processes for Users Session
Mapbox.EventData.Uuid:* Tracks Event Processes for Uniquely Identified Users Session

3. How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the appropriate opt-out links provided in the cookie table above.

You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

You can find more information on how to delete cookies in the browser here:

4. Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymisation, Google will truncate/anonymise the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en-GB.

5. How often will we update the Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

6. Where can I get further information?

If you have any questions about our use of cookies or other technologies, please contact us via the contact form below. 

Privacy questions? Contact us!