Analytics

Actionable store analysis and insights

Understand who your audiences are and where they live to supercharge your drive-to-store marketing campaigns.
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Analytics

Location intelligence to empower campaign planning

Adsquare equips advertisers with actionable insights around key points of interest to refine and enhance programmatic planning and buying.

Footfall trends

Track and analyse the volume and frequency of visitors across your key points of interest (POIs) to gain a deep understanding of consumer traffic patterns, which helps you assess store performance at a glance.
  • Overview of footfall metrics: Total visits, total visitors, and the frequency of visits over visitors.
  • Popular day analysis: Visualises the most popular store days.
  • POI overview table: Displays aggregated visits and visitor data for selected POIs, including ID, city, and postal code.
  • Measure the success of recent offline media efforts, events, or local promotions by tracking lift in visitor volume.
  • Identify high-performing stores to replicate successful operational and local marketing strategies across your network.
  • Optimise staffing schedules and store hours based on peak traffic days and hours.
Footfall Trends
Catchment Areas

Catchment areas

Understand where your customers truly live and work. This intelligence allows you to analyse consumer distribution across key geographies for precise targeting and more effective media spend.
  • Catchment area map: Visualise visitor residential data to enhance your geo-targeting campaigns.
  • Catchment area table: View and filter administrative areas (like zip codes) by visitor share, penetration rate, and growth opportunities to pinpoint key segments.
  • Confirm your brand’s existing market dominance in specific administrative areas with visitor share and penetration rate.
  • Focus media budgets on geographic regions that demonstrate the high potential for immediate growth and performance uplift.

Competitor analysis

Get the intelligence you need to identify your competitors’ customer locations, then launch highly effective conquest campaigns to target those key areas.
  • Market share: Understand your brand’s market shares across selected administrative areas.
  • Market leader: Identify the dominant brand within each area for a complete assessment of the competitive landscape.
  • Interactive map interface:
    • Explore all Points of Interest (POIs) for both the brand and its competitors with data on competitor foot traffic.
    • Visualise your brand’s market presence relative to competitors across multiple locations.
  • Identify regions where your brand underperforms or outperforms the competition.
  • Determine the precise geographical locations of competitor visitors to launch highly effective, targeted acquisition campaigns.
Competitor Analysis

Seamless activation and measurement

Getting the location intelligence insights for planning is just the beginning.
We’ve created a single ecosystem for the end-to-end management of your campaigns so you can plan, model, and gain insights without leaving Adsquare’s OnePlatform.

Activate drive-to-store campaigns

Directly within the Analytics window, model the precise audience segments you need to seamlessly move from analysis to immediate campaign launch.
  • Target audiences based on where they live or work.
  • Retarget those consumers who previously visited your key Points of Interest (POIs).
  • Launch conquest campaigns by targeting those who visited your competitors’ stores.
Segment modeller
Retargeting
Conquesting

Optimise in near real-time

Close the loop on your campaign performance and ensure every pound of media spend delivers maximum impact.
  • Utilise Adsquare’s footfall solution to gain timely visibility into actual in-store visits.
  • Leverage this foot traffic data to shift investment towards the best-performing advertisements, formats, or geographic locations.
Segment modeller
Retargeting
Conquesting
Seamless activation

Our commitment

Privacy first

Adsquare prioritises data privacy, ensuring all data handling aligns with regulatory standards.
We secure your information through robust data protection and operate on a 100% consent-based model.

Global Scalability

Global scale

Our extensive panel covers 26 countries worldwide, offering a comprehensive and diverse data pool for location-based analysis on a global scale.

Location Pin

Built for performance

We deliver unparalleled location accuracy by using 100% SDK-derived data.
This proprietary approach allows us to gain a detailed understanding of real-world behaviour.

Success stories

Supermarket Case Study

A supermarket foot traffic boost

Challenge:

A French supermarket needed a strategy to drive more customers to its 60 locations and measure the ROI of its new digital promotion.

Solution:

Adsquare’s Analytics Dashboard and Footfall Measurement accurately defined store catchment areas, and optimised targeting to potential customers.

A digital strategy, including retargeting mobile users in specific zip codes and detailed Post Campaign Footfall Reports, provided insights into drive-to-store performance.

Impact:

  • +25% Uplift in Exposed Visits
  • +60% Exposed Visits
  • +80% Incremental Visits
  • -37.5% Cost Per Visit (CPV)
Find out more

Ready to optimise your campaigns?

Start measuring real-time footfall data and maximise your advertising ROI today.

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The Lab

Our dedicated resource for building expertise and best practices in driving marketing performance.
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Get in touch with us

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