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Award-winning, global company for planning, activation and optimisation of your ad campaigns

data solutions, audience targeting, proximity targeting, analytics, reach more customers, performance, location history engine, digital retargeting, location-based services, digital campaign, audience data, spatial data, real world store traffic, out of home advertising

london, berlin, paris, new york, milan, madrid, singapore, dusseldorf, sydney, hongkong

About Us

About Us

The Adsquare story

We may be an award winning global company but our origins were much more humble.

Tom, Sebastian and Fritz first met in 2011 whilst working for one of the leading mobile ad networks in Europe. It was a successful period in a fast growing and rapidly changing environment that resulted in a desire to create a new kind of company – one that was ready for the next chapter of technological progress. 

The world was changing towards automation, transparency and data. Mobile and the unique location context that it provides, was set to explode and provide marketers with the opportunity for more relevant and efficient targeting. 

Adsquare helps marketers understand consumers by connecting their digital and physical worlds. We do this by leveraging audience and location data to reveal consumer behaviour.



Tom Laband, CEO & Co-Founder

Fuelled by the belief that ad spend will follow eyes, Tom, Sebastian and Fritz launched Adsquare in 2012 in a one room office in the fast emerging tech hub of Berlin. The guys set about recruiting a team that would create an independent data marketplace for the free internet. Many long nights were spent before Adsquare unveiled its first product – a geo-contextual targeting product that worked via pre-bid DSP integrations.

Our vision from the start has been to empower our customers to accelerate growth by staying at the forefront of data-driven marketing.

Sebastian, COO & Co-Founder

Fueled by the belief that ad spend will follow eyes, Sebastian, Fritz and Tom launched Adsquare in 2012 in a one room office in the fast emerging tech hub of Berlin. The guys set about recruiting a team that would create an independent data marketplace for the free internet. Many long nights were spent before Adsquare unveiled its first product – a geo-contextual targeting product that worked via pre-bid DSP integrations.

Our vision from the start has been to empower our customers to accelerate growth by staying at the forefront of data-driven marketing.



Sebastian, COO & Co-Founder

A period of rapid expansion followed with the launch of the Paris office in 2015, followed by London, New York, Milan, Madrid, Singapore, Sydney and Hong Kong over the following years. Today, brands and their agencies embrace the insights that Adsquare is able to provide by aggregating and curating the world’s best spatial, audience and movement data and recognise Adsquare for what it has become: The leading audience & location intelligence company.

With a global team of 85 passionate and knowledgeable people now in place, Tom, Sebastian and Fritz remain focused on helping their clients stay ahead of the game with new innovations and services in the pipeline.

We’re the global audience and location intelligence company making marketing a whole lot smarter – and we’re just getting started on chapter two.



Fritz, CTO & Co-Founder

Our milestones

2012 2021

Our leadership team

tom laband
Tom Laband

Co-Founder & CEO

sebastian doerfel
Sebastian Doerfel

Co-Founder & COO

fritz richter
Fritz Richter

Co-Founder & CTO

Luise Weiß
Luise Weiss

VP Global Revenue

maria botelho
Maria Botelho

VP Global Partnerships

Henry Marment
Henry Marment

VP Global Operations

Christoph Herwig
Christoph Herwig

VP Global Marketing

Katharina Wodischeck

VP Global Finance

Manuel Messner

VP Global Engineering

Irene Adsquare Head of People
Irene Bellodi

Head of People

Kevin Moritz

General Manager DACH

Kevan Abdoli
Kevan Abdoli

General Manager France & Spain

Chris Gurciullo

General Manager Americas

GM UK Jonny Austin
Jonny Austin

General Manager UK

Nicolas Mear
Nicolas Mear

General Manager APAC

Beatrice Fabiano
Beatrice Fabiano

General Manager Italy

tom laband
Tom Laband

Co-Founder & CEO

sebastian doerfel
Sebastian Doerfel

Co-Founder & COO

fritz richter
Fritz Richter

Co-Founder & CTO

Luise Weiß
Luise Weiß

VP Global Revenue

maria botelho
Maria Botelho

VP Global Partnerships

Manuel Messner

VP Global Engineering

Chris Gurciullo

General Manager Americas

Henry Marment
Henry Marment

VP Global Operations

Irene Adsquare Head of People
Irene Bellodi

Head of People

GM UK Jonny Austin
Jonny Austin

General Manager United Kingdom

Christoph Herwig
Christoph Herwig

VP Global Marketing

Kevin Moritz

General Manager DACH

Nicolas Mear
Nicolas Mear

General Manager APAC

Katharina Wodischeck

VP Global Finance

Kevan Abdoli
Kevan Abdoli

General Manager France & Spain