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Award-winning, global company for planning, activation and optimisation of your ad campaigns

data solutions, audience targeting, proximity targeting, analytics, reach more customers, performance, location history engine, digital retargeting, location-based services, digital campaign, audience data, spatial data, real world store traffic, out of home advertising

london, berlin, paris, new york, milan, madrid, singapore, dusseldorf, sydney, hongkong

About Us

About Us

The Adsquare story

We may be an award winning global company but our origins were much more humble.

Tom, Sebastian and Fritz first met in 2011 whilst working for one of the leading mobile ad networks in Europe. It was a successful period in a fast growing and rapidly changing environment that resulted in a desire to create a new kind of company – one that was ready for the next chapter of technological progress. 

The world was changing towards automation, transparency and data. Mobile and the unique location context that it provides, was set to explode and provide marketers with the opportunity for more relevant and efficient targeting. 

Our vision is to become the global leading platform for marketers, who want to understand people, places and the interactions between them. 

 

Tom Laband, CEO & Co-Founder

Fuelled by the belief that ad spend will follow eyes, Tom, Sebastian and Fritz launched Adsquare in 2012 in a one room office in the fast emerging tech hub of Berlin. The guys set about recruiting a team that would create an independent data marketplace for the free internet. Many long nights were spent before Adsquare unveiled its first product – a geo-contextual targeting product that worked via pre-bid DSP integrations.

Adsquare powers marketers with geospatial data science to enhance their omnichannel campaign experience.

 

Sebastian, 


COO & Co-Founder

Fueled by the belief that ad spend will follow eyes, Sebastian, Fritz and Tom launched Adsquare in 2012 in a one room office in the fast emerging tech hub of Berlin. The guys set about recruiting a team that would create an independent data marketplace for the free internet. Many long nights were spent before Adsquare unveiled its first product – a geo-contextual targeting product that worked via pre-bid DSP integrations.

Adsquare powers marketers with geospatial data science to enhance their omnichannel campaign experience.

 

Sebastian, COO & Co-Founder

A period of rapid expansion followed with the launch of the Paris office in 2015, followed by London, New York, Milan, Madrid, Singapore, and Hong Kong over the following years. Today, brands and their agencies embrace the insights that Adsquare is able to provide by aggregating and curating the world’s best spatial, audience and movement data and recognise Adsquare for what it has become: The leading location intelligence platform.

With a global team of over 100 passionate and knowledgeable people now in place, Tom, Sebastian and Fritz remain focused on helping their clients stay ahead of the game with new innovations and services in the pipeline.

Adsquare is the leading Location Intelligence Platform and our purpose is to build trust in data-driven marketing.

 

Fritz, CTO & Co-Founder

Our milestones

2012 2023

Our leadership team

tom laband
Tom Laband

Co-Founder & CEO

sebastian doerfel
Sebastian Doerfel

Co-Founder & COO

fritz richter
Fritz Richter

Co-Founder & CTO

Luise Weiß
Luise Weiss

VP Global Revenue

maria botelho
Maria Botelho

VP Global Partnerships

Henry Marment
Henry Marment

VP Global Operations

Christoph Herwig
Christoph H.

VP Global Marketing

Katharina Wodischeck

VP Global Finance
Tel.: +49 173 3517 553

Manuel Messner

VP Global Engineering

Maxence Bayle

VP Product

Irene Adsquare Head of People
Irene Bellodi

VP Global People

Kevan Abdoli
Kevan Abdoli

General Manager France & Spain

Chris Gurciullo

General Manager Americas

Richard Turnbull GM UK
Richard Turnbull

General Manager UK

Nicolas Mear
Nicolas Mear

General Manager APAC

Beatrice Fabiano
Beatrice Fabiano

General Manager Italy

David Luchtenberg
David Luchtenberg

General Manager Germany

tom laband
Tom Laband

Co-Founder & CEO

sebastian doerfel
Sebastian Doerfel

Co-Founder & COO

fritz richter
Fritz Richter

Co-Founder & CTO

Luise Weiß
Luise Weiß

VP Global Revenue

maria botelho
Maria Botelho

VP Global Partnerships

Henry Marment
Henry Marment

VP Global Operations

Christoph Herwig
Christoph H.

VP Global Marketing

Katharina Wodischeck

VP Global Finance
Tel.: +49 173 3517 553

Manuel Messner

VP Global Engineering

Maxence Bayle

VP Product

Irene Adsquare Head of People
Irene Bellodi

VP Global People

Kevan Abdoli
Kevan Abdoli

General Manager France & Spain

Chris Gurciullo

General Manager Americas

Richard Turnbull GM UK
Richard Turnbull

General Manager United Kingdom

Nicolas Mear
Nicolas Mear

General Manager APAC

David Luchtenberg
David Luchtenberg

General Manager Germany

Beatrice Fabiano
Beatrice Fabiano

General Manager Italy