Activation

Location intelligence enriched targeting

Build real-world behaviour and intent based audience segments for omnihannel activation.
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Activation

Activate with ease

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Effortless audience targeting and activation

Build precise, intent-driven segments using location intelligence and launch your campaigns with just a few clicks.
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120,000+ datasets at your fingertips

Power your campaigns with unmatched scale and accuracy.
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Omnichannel reach

Engage audiences across mobile, desktop, CTV, traditional and digital Out-of-Home.

Audience segments that drive conversions

Leverage Adsquare’s proprietary data to turn real-world behaviour into performance.

ID-Precise Activation

Personalise campaigns with granular, intent-based targeting to engage the most likely-to-convert consumers.
Identify audiences by where they live and work.

Re-target consumers based on visits to your stores or competitors’.

  • Demographic – Audience traits like age, gender, income, and education.
  • Psychographic – Interests, values, and lifestyle insights.
  • Intent-Based – Real-time signals of purchase intent and behaviour.
Engage shoppers during holidays, sales events, and major sports tournaments.
ID precise activation
GEO contextual activation

Geo-Contextual Activation

Deliver contextual relevance in every impression.

Target consumers based on movement and likely destinations.
Find areas overrepresented with your key audience demographics.
Reach high-intent buyers in areas where they’re overrepresented.
Adapt messaging to local conditions in real time.

Our commitment

Privacy first

Adsquare prioritises data privacy, ensuring all data handling aligns with regulatory standards. We secure your information through robust data protection and operate on a 100% consent-based model.

Global Scalability

Global scale

Our extensive panel covers 26 countries worldwide, offering a comprehensive and diverse data pool for location-based analysis on a global scale.

Location Pin

Built for performance

We use 100% SDK-derived location data, leveraging raw location signals to ensure unparalleled accuracy and capture up to 100 granular signals per user daily, providing detailed insights into real-world behaviour.

Out-of-Home Activation

Our powerful Out-of-Home platform combines geo-spatial intelligence with an intuitive map-based interface making OOH planning and activation seamless.

Client accounts
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Datasets available
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Campaigns live to date
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Infuse intelligence into your Out-of-Home campaigns

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Planning with audience data

Pinpoint screens using socio-demographics, geo-behaviour, app usage, purchase history and more.
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Planning with spatial data

Refine by census, places or weather data to ensure maximum relevance.

Out-of-Home activation simplified

Select the right frames. Connect with your audience in the moments that matter. Activate your impactful Out-of-Home campaigns.
Activate your OOH / DOOH campaign
1

Upload your inventory: Provide location info and frame type.

OOH

DOOH

2
Combine audience and spatial data to make sure your campaign targets a highly-relevant audience.
Audience data
Spatial data
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Use Audience Scoring to prioritise screens most likely to be seen by your target consumers.
Audience scoring
Audience targeting
4
Export results for traditional campaigns or programmatically activate in your DSP of choice.
Traditional OOH
Programmatic OOH

Success stories

Case Studie: KAS

KAS

KAS, a popular Spanish soft drink, partnered with OMD to spark brand excitement and drive consumption among young people in local bars.

Challenge:

OMD needed an innovative way to target their young, urban audience, specifically by pinpointing their proximity to local bars to deliver a relevant and impactful message.

Solution:

Leveraging  Adsquare’s Home & Work Locations datasets, OMD was able to create segments, pinpointing consumers based on their residence and workplace in close proximity to local bars. This enabled the delivery of campaign messages with unparalleled accuracy.

Outcome:

This successful strategy boosted brand recognition and beverage consumption, proving the power of combining audience intelligence with precise location data.

  • 4.6M average impressions
  • 2.70% average CTR
  • 74.15% average VTR
Find out more
Case study: RIA

Ria Money Transfer

Ria Money Transfer, a leading global provider of money transfer services, aimed to enhance brand awareness and engagement among Arabic-speaking audiences in key French cities.

Challenge:

The client needed to reach a specific audience during the holiday season, reinforcing their image as a reliable and accessible service for international money transfers.

Solution:

Ria Money Transfer partnered with PRODOOH and Adsquare, leveraging Adsquare’s geo-contextual and behavioral data. The strategy involved programmatic Digital Out-of-Home (DOOH) campaigns with ID-precise targeting and dynamic creative adjustments, placing screens in high-traffic areas frequented by the target audience.

Outcome:

The campaign exceeded its objectives:

  • 13% increase in brand awareness
  • 18% improvement in brand favorability
Find out more

Ready to optimise your campaigns?

Start measuring real-time footfall data and maximise your advertising ROI today.
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The Lab

Our dedicated resource for building expertise and best practices in driving marketing performance.
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Get in touch with us

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