The results of S4M leveraging Adsquare data impressed MediaCom and its client Subway. With an outstanding video completion rate of 46% and a CTR rate of 4,26%, the company delivered the stunning number of 4.748.457 ad impressions (accredited by Media Rating Council).
To measure the campaign’s impact on foot traffic, Adsquare analyzed the real- world behavior of a control group and a campaign group around Subway’s and its competitors’ stores and found a whopping 46,72% increase in the visit rate to subway restaurants.