US Privacy Supplement
Last updated and effective: 1st January 2023
1. Personal Information that we collect
Please find below a table to facilitate your understanding of the categories of Personal Data that we collect in relation to the CCPA classification.
|Categories of Personal Information||Examples|
|Contact Details (only for individuals with access to the Adsquare Platform)||Name, e-mail address, company name|
|Unique Online Identifiers||Cookie IDs|
|Device Identifiers||Mobile Advertising ID (AAID, IDFA)|
|Geolocation Data (sensitive information according to CPRA and VCDPA)||Latitude and longitude|
|Time Stamps||Date and time of accessing digital properties or location|
|Audience Segments||Demographics, preferences|
2. Sources of Personal Information
3. Use of Personal Information
4. Sharing or Sale of Personal Information
5. Your Rights (“Do not sell my personal info”)
- Right to know and access specific information
As a Californian Consumer you may request to know or access in a format that allows portability to what Personal Information we have collected, shared, or sold about you, and why, over the past 12 months.
- Once we receive and confirm your identity, we will disclose to you:
- The categories of personal information collected
- Specific pieces of personal information collected
- The categories of sources from which the business collected personal information
- The purposes for which the business uses the personal information
- The categories of third parties with whom the business shares the personal information
- The categories of information that the business sells or discloses to third parties
- Right to delete
Providing there are no exceptions that apply, you may request us to delete your Personal Information.
You will not be discriminated against for the exercise of your CCPA rights.
- Right to Opt-Out of Sale
Californian Consumers may request us to stop the sale of their data.
- Right to rectification
- Right to limit use and disclosure of Sensitive Data
Opt-Out Option Via Device Settings
Data is only processed in order to show you the most relevant advertising content and to provide statistical analytics products and services. If you’re opposed to this, always read the terms and conditions and privacy notices when installing new apps. Many websites and mobile applications provide opt-out options, and you have the option to limit ad tracking on your smartphone.
If you wish that your location, be private, you can turn the geo-location feature off within the location settings of your device. In addition to this, you can disable ad tracking on your device so that Adsquare will no longer include device information in its audience segments or analytics products and services.
The following instructions explain how to turn off ad tracking for Apple and Android devices:
- Choose Settings > Privacy & Security > Tracking
- Turn off “Allow Apps to Request to Track” or make your choice per app below
- Choose Settings > Google > Ads
- Check Opt out of Ads Personalization
- Toggle it off, then tap on “Reset advertising ID”
Opt-Out Option Via Advertising ID
To specifically opt-out from our services without changing your device settings, you can use the below Contact Form to submit your Advertising ID to our platform. To find out your Advertising ID, use the following instructions:
- iOS users have to download an app (e.g. “The Identifiers”) and copy the “Advertising Identifier”
- Android users choose Google Settings > Ads and copy the “advertising ID”
6. How the business responds to Do Not Track -DNT- signals
Adsquare does not track its customers over time and across third party websites to provide targeted advertising and therefore does not respond to Do Not Track (DNT) signals. Third parties that have content embedded on Adsquare’s websites such as social feature may set cookies on a user’s browser and/or obtain information about the fact that the web browser visited a specific Adsquare website from a certain IP address. Third parties cannot collect any other personally identifiable information from Adsquare’s website unless you provide it to them directly.
7. Annual Data Requests
From January 1, 2021 to December 31, 2021 Adsquare facilitated requests made by Californian consumers pursuant to CCPA who requested to access information (“requests to know”), and Do Not Sell requests (“requests to opt-out”). Below are the metrics from the previous calendar year on the totals for each type of request.
|Type of requests||Number of Requests||Number complied with||Number denied||Average number of days to respond|