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US Privacy Supplement

US Privacy Supplement

This Privacy Supplement applies to consumers in the U.S. as defined in the California Consumer Privacy Act (“CCPA”), and the Virginia Consumer Data Protection Act (starting 01.01.2023) and supplements Adsquare’s Platform Privacy Policy. 

Last updated and effective: 1st December 2022

1. Personal Information that we collect

For information about the categories of Personal Information that we have collected about Consumers in California in the past 12 months please refer to section 4 “What Personal Data do we collect and for which purposes?” in our Platform Privacy Policy.  

Please find below a table to facilitate your understanding of the categories of Personal Data that we collect in relation to the CCPA classification.

Categories of Personal Information Examples
Contact Details (only for individuals with access to the Adsquare Platform) Name, e-mail address, company name
Unique Online Identifiers (Sensitive information according to CPRA and VCDPA) Cookie IDs
Device Identifiers Mobile Advertising ID (AAID, IDFA)
Geolocation Data Latitude and longitude
Time Stamps Date and time of accessing digital properties or location
Audience Segments Demographics, preferences

2. Sources of Personal Information

For information about the sources of Personal Information please refer to section 3 “Sources of Personal Data?” in our Platform Privacy Policy.

3. Use of Personal Information

For information about how we use your Personal Information please refer to section 4 “What Personal Data do we collect and for which purposes?” in our Platform Privacy Policy column Purposes/Use cases.

4. Sharing or Sale of Personal Information

For information about how we share Personal Information please refer to section 5 “Who do we share your information with?” in our Platform Privacy Policy.

5. Your Rights (“Do not sell my personal info”)

Besides the rights in our Platform Privacy Policy (see section 6 “Your rights as a Data Subject”), as a Consumer resident in the State of California the CCPA provides you with the following consumer rights:

  • Right to know and access specific information
    As a Californian Consumer you may request to know or access in a format that allows portability to what Personal Information we have collected, shared, or sold about you, and why, over the past 12 months.
  • Once we receive and confirm your identity, we will disclose to you:
    • The categories of personal information collected
    • Specific pieces of personal information collected
    • The categories of sources from which the business collected personal information
    • The purposes for which the business uses the personal information
    • The categories of third parties with whom the business shares the personal information
    • The categories of information that the business sells or discloses to third parties
  • Right to delete
    Providing there are no exceptions that apply, you may request us to delete your Personal Information.
  • Non-discrimination
    You will not be discriminated against for the exercise of your CCPA rights.
  • Right to Opt-Out of Sale
    Californian Consumers may request us to stop the sale of their data.
  • Right to rectification
  • Right to limit use and disclosure of Sensitive Data

Opt-Out Option Via Device Settings

Data is only processed in order to show you the most relevant advertising content and to provide statistical analytics products and services. If you’re opposed to this, always read the terms and conditions and privacy notices when installing new apps. Many websites and mobile applications provide opt-out options, and you have the option to limit ad tracking on your smartphone.

If you wish that your location, be private, you can turn the geo-location feature off within the location settings of your device. In addition to this, you can disable ad tracking on your device so that Adsquare will no longer include device information in its audience segments or analytics products and services.

The following instructions explain how to turn off ad tracking for Apple and Android devices:

iOS:

  • Choose Settings > Privacy & Security > Tracking
  • Turn off “Allow Apps to Request to Track” or make your choice per app below

Android:

  • Choose Settings > Google > Ads
  • Check Opt out of Ads Personalization
  • Toggle it off, then tap on “Reset advertising ID”

 

Opt-Out Option Via Advertising ID

To specifically opt-out from our services without changing your device settings, you can use the below Contact Form to submit your Advertising ID to our platform. To find out your Advertising ID, use the following instructions:

  • iOS users have to download an app (e.g. “The Identifiers”) and copy the “Advertising Identifier”
  • Android users choose Google Settings > Ads and copy the “advertising ID”

6. How the business responds to Do Not Track -DNT- signals

Adsquare does not track its customers over time and across third party websites to provide targeted advertising and therefore does not respond to Do Not Track (DNT) signals. Third parties that have content embedded on Adsquare’s websites such as social feature may set cookies on a user’s browser and/or obtain information about the fact that the web browser visited a specific Adsquare website from a certain IP address. Third parties cannot collect any other personally identifiable information from Adsquare’s website unless you provide it to them directly.  

7. Annual Data Requests

From January 1, 2021 to December 31, 2021 Adsquare facilitated requests made by Californian consumers pursuant to CCPA who requested to access information (“requests to know”), and Do Not Sell requests (“requests to opt-out”). Below are the metrics from the previous calendar year on the totals for each type of request.

Type of requests Number of Requests Number complied with Number denied Average number of days to respond
Access requests 6 6 0 3
Opt -out 15 15 0 1

Privacy questions? Contact us!