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Training for growth and leadership: Building a strong employer brand

Building a strong employer brand: training for growth and leadership

19 April 2023, Wednesday | By: Irene Bellodi
6 min read
Smiling coworkers for Adsquare leadership training and career growth.
Irene Adsquare Head of People

About Irene Bellodi

Irene is the Head of People at Adsquare. Originally from Italy, Irene has landed in Germany 8 years ago, first in quiet Bavaria and since 2022 in crazy Berlin.

In today’s fast-paced business environment, it’s more important than ever for companies to build a strong employer brand. One of the best ways to do this is by investing in the growth and development of employees through effective training programs.

Adsquare understands the importance of supporting employees’ professional development and believes that this type of training is key to building a strong, cohesive team. In this section, we will delve into two critical topics that can help employees develop important skills and contribute to a strong employer brand: 

  • Resilience and stress management
  • Conflict management
Resilience and stress management

The current global landscape has brought about unprecedented levels of stress and uncertainty, impacting individuals personally and professionally. As employers, we recognise that it’s our responsibility to support our people during these challenging times. That’s why we’ve created our Resilience and Stress Management Workshop. This workshop aims to provide employees with the tools and strategies they need to effectively navigate these uncertain times.

At the heart of our workshop is the ABC model, which stands for adverse event, beliefs, and consequences. This model helps employees reflect on and analyse the adverse events, beliefs, and consequences associated with stressful situations. Through individual reflections and group discussions, we encourage participants to explore different perspectives and share their experiences with their peers. By doing so, they can gain a better understanding of their stressors and resources, allowing them to look at reality in a more balanced and effective way.

One of the key takeaways from the workshop is the importance of identifying which situations we can control, influence, or just accept. By recognising what is within our control and letting go of what we cannot change, we can improve our resilience and reduce our stress levels. At Adsquare, we provide our employees with the tools and strategies they need to manage stress effectively. We hope to create a more supportive and psychologically safe workplace, enabling our employees to thrive both professionally and personally.

Conflict management

At Adsquare, we’re committed to helping our team members develop the skills they need to navigate conflicts effectively. It’s for this reason that we offer conflict management training. Our training emphasises the importance of clear and respectful communication in resolving disputes. We encourage our employees to actively listen to one another and express their concerns honestly and constructively. Our goal is to create a supportive and collaborative work environment where everyone feels heard and valued and where conflicts are resolved quickly and fairly.

Our conflict management training promotes empathy and understanding among team members. We believe that by fostering a culture of respect and openness, we can prevent conflicts before they even arise. We teach our employees to value diversity and appreciate different perspectives because they foster creativity.

Furthermore, we also emphasise the importance of recognising and acknowledging emotions in conflict situations. We encourage our team members to be aware of their own emotions and to try to understand the emotions of others involved. This way, they can avoid escalating the situation and instead work toward finding a mutually beneficial solution. Our training aims to create a collaborative work environment in which conflicts are viewed as opportunities for growth and learning, rather than obstacles to success. 

We believe fostering a growth mindset is critical for a productive and innovative workplace. With this approach, employees become more willing to take risks, experiment with new ideas, and collaborate with others. This leads to increased creativity and innovation, as well as greater employee engagement and job satisfaction.

Overall, our conflict management training is designed to equip our team members with the skills and mindset they need to manage conflicts effectively in their personal and professional lives. At Adsquare, we believe we can create a more harmonious and productive work environment by promoting collaboration, effective communication, empathy, and respect.

A word from the Adsquare HR Team

We believe that it’s important to offer training for managing stress and navigating conflicts in order to promote a culture of collaboration in the workplace.

If you’re interested in a career at Adsquare, check out our vacancies here

Irene Adsquare Head of People

About Irene Bellodi

Irene is the Head of People at Adsquare. Originally from Italy, Irene has landed in Germany 8 years ago, first in quiet Bavaria and since 2022 in crazy Berlin.