Adsquare redefines campaign measurement with unified Attribution Dashboard

Berlin – 30 June 2025 – Adsquare, the global leader in location intelligence for programmatic advertising, today announced the launch of its Attribution Dashboard, as part of its legacy Attribution solution, transforming static post-campaign reports into a comprehensive, on-demand hub of actionable insights. Available within Adsquare’s OnePlatform, the dashboard empowers marketers to measure and understand the real-world impact of their campaigns—faster, and more accurately.

Our mission is to deliver privacy-first insights that help brands and agencies clearly understand how their campaigns drive real-world outcomes. And this is just the start – by continuously enhancing the granularity and accuracy of our insights, we have become an indispensable part of strategic programmatic decision-making.

Maxence Bayle— VP of Product at Adsquare

Designed for media planners performance marketers, and data-driven brand teams, the dashboard provides end-to-end visibility into how digital advertising drives physical outcomes. Marketers can now quantify incremental foot traffic, uncover who converted (across age, gender, and purchasing power), visualise when visits occur, identify the top-performing store locations, and benchmark uplift against key competitors. These diagnostic insights enable smarter targeting, sharper media planning, and stronger ROI.

At the core of the new dashboard is Adsquare’s proprietary Control Condition methodology—a next-generation statistical model that simulates the behaviour of unexposed consumers. By adjusting for real-world variables such as seasonality, public holidays, and weather conditions, the model isolates true advertising impact without the complexity or bias of manual control groups.

Aggregated location data is the most direct and powerful signal for measuring store visit impact—but it’s also nuanced. Our Control Condition methodology was built specifically to account for these nuances and removes the bias and noise that manual control groups can’t—giving clients a clear view of what’s actually driving footfall.

Maxence Bayle— VP of Product at Adsquare

With the launch of the Attribution Dashboard Adsquare reinforces its leadership in leveraging location intelligence to connect digital campaigns with real-world outcomes. In an industry where proving impact is essential, Adsquare empowers marketers with the speed, precision, and actionable insight needed to optimize performance and drive measurable results.

Ready to dive into deep diagnostic campaign insights?

Visit adsquare.com/attribution and schedule a demo to unlock the full power of Adsquare Attribution.