3 min read 
Data-driven marketing is often misunderstood and tends to be surrounded by a few myths that have accumulated over the years. Here are some of the most common myths and why they can be debunked:
The perception that data-driven marketing is invasive and violates consumers’ privacy is a common myth. In reality, data-driven marketing is based on collecting and analysing data that customers have willingly provided, such as their online behaviour, purchase history, and demographic information. Adsquare has the technology to drive data-driven marketing with ID-free targeting of a certain audience segment, allowing a better and more personalised experience for the customer.
Another widespread myth is that data-driven marketing is impersonal and robotic. However, data-driven marketing actually enables marketers to deliver more personalised experiences by analysing customer data and creating targeted campaigns that are relevant to specific customer segments. By providing customers with relevant and personalised experiences, data-driven marketing can improve customer engagement and loyalty.
Some people believe that data-driven marketing is inaccurate and unreliable. However, data-driven marketing is based on collecting and analysing vast amounts of data to identify patterns and insights that can inform marketing strategies. With the help of Adsquare’s advanced analytics and machine learning algorithms, marketers can gain insights into customer behaviour that were not previously possible. While data-driven marketing may not always be perfect, it is far more accurate than traditional marketing methods.
Another myth is that data-driven marketing is only for big companies with huge budgets. However, data-driven marketing is now accessible to businesses of all sizes, thanks to advances in technology and the availability of Adsquare’s solutions on multiple integrated platforms, e.g. The Trade Desk or Google. Even small businesses can benefit from data-driven marketing by collecting and analysing customer data to identify opportunities for growth and optimisation.
In conclusion, data-driven marketing is not a bad thing. In fact, Adsquare’s location intelligence can provide businesses with a competitive advantage by enabling them to deliver personalised experiences to customers and improve marketing ROI. By dispelling these myths, businesses all around the globe can better understand the value of data-driven marketing and leverage it to drive growth and success.
Don’t hesitate to connect with our team to see how we can enhance your campaign experience by means of geo-spatial data science.