Adsquare and Skrise Intelligence announce their data partnership in the UK, enabling businesses to leverage mobile phone data for more effective geo-contextual mobile and out-of-home campaigns.
Skyrise Intelligence is cross-referenced movement and CRM data in an aggregated and anonymised form connected to UK geographies. The company works with the UK’s largest telcos to define web and app usage, plus monitor location, and movement data across an audience of 30 million+ every minute, every day. Audience profiling is done behind the firewall of the mobile network operator before being aggregated into time and location clusters in a privacy and legally compliant manner.
Adsquare’s technology enriches mobile devices’ or DOOH screens’ geo-locations with spatial data in real-time, with lat/long geo-locations sent in the bid request by the supply side. Thanks to this partnership, Adsquare can overlay this information with historic crowd movement data from Skyrise Intelligence and transform it into actionable insights on its Audience Management Platform for Geo-Contextual Targeting and on its Out-of-Home Planning and Activation Platform for programmatic DOOH campaigns. These insights, revealing real and digital world behaviours, can be easily activated via Adsquare´s API integrations with all world-leading DSPs. Finally, advertisers can target the right local context in a streamlined way and without relying on cookies, Mobile Advertising IDs, or other PII identifiers; a key requisite in today’s privacy-first world.
Tom Laband, CEO & Co-Founder of Adsquare, says: “We’re excited to work with Skyrise Intelligence. Our partnership provides advertisers with a solution that fits their specific needs, powered by premium and privacy-first data. Advertisers can maximize the value of their campaigns by understanding and predicting behavioural trends and with the certainty that they are being acted in respect of the strictest privacy policies.”
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