5 min read 
Adsquare is delighted to announce the appointment of Arti Shah as VP Platform Partnerships. Arti will report to Adsquare’s CEO and Co-Founder, Tom Laband, and will be based in the company’s Singapore office.
Arti has over 15 years of experience in the advertising technology industry, most recently as Regional Vice President Agency and Advertisers JAPAC at Foursquare. Prior to that, Arti was Regional VP JAPAC at Factual, the location data company that merged with Foursquare in 2020. In these roles, Arti advised senior management on digital strategy, mobile advertising and built strategic partnerships.
As VP Platform Partnerships, Arti takes full ownership of Adsquare’s partnerships with DSPs, DMPs, OOH Operators and social companies to level up their programmatic buys by leveraging Adsquare’s data-driven solutions for campaign planning, real-time targeting and footfall measurement.
Outside of work, Arti likes to play tennis, kickbox and indulge in cheese and red wine. Arti also has the cutest puppy called Oreo, who will make an appearance on any virtual call.
Tom Laband, CEO and Co-Founder of Adsquare, comments: “Arti has experienced the advertising ecosystem grow from a traditional medium to a complex programmatic data led solution. With her experience, her extensive network and great personality Arti is the right person to help us further grow our business with platform partners globally.”