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Adsquare releases new feature for (D) OOH planning.

Adsquare introduces Normalised Data – targeting precision feature for (D)OOH planning

26 April 2022, Tuesday | By: Diana Osipova
5 min read

About Diana Osipova

Diana joined Adsquare in March 2022 as a Product Marketing Manager. Originally from Moscow, Russia, she has previously lived and studied in the UK, and spent the last 3 years in Berlin. Diana comes from the agency background, combined with B2B SaaS Product Marketing experience.

Normalised Data feature mitigates sampling bias that might appear in the age and gender representation using census data available at a country level. By means of statistical modelling and extrapolation, Normalised Data corrects representation proportions between different target groups such as male and female, as well as segments containing lower user numbers.

The beta release of the feature is an optional add-on available in the OOH Planning & Activation platform. To activate Normalised Data, simply tick the checkbox “Normalised data” while defining your audience in the planner to get higher targeting precision for gender and age representation, and accurate capture rate for each target group. The feature is available in 16 countries across Europe, USA, UK, APAC, LATAM and Africa regions.  

If you’re interested in learning more about us, please don’t hesitate to reach out to us. Adsquare makes marketing a whole lot smarter and we can’t wait to accelerate your business growth.

About Diana Osipova

Diana joined Adsquare in March 2022 as a Product Marketing Manager. Originally from Moscow, Russia, she has previously lived and studied in the UK, and spent the last 3 years in Berlin. Diana comes from the agency background, combined with B2B SaaS Product Marketing experience.

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