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Adsquare Partners With PlaceIQ

10 June 2020, Wednesday | By: Christoph Herwig
3 min read
Adsquare NYC Office Location

About Christoph Herwig

Christoph is VP Marketing, is five years with Adsquare and based in Adsquare’s head office in Berlin. Before stepping sideways to join the Marketing Team, Chris was VP Data Partnerships at Adsquare. He has a weakness for print ads and also reads the small print on product packaging. Chris acts as an unsalaried Brand Ambassador for Lufthansa, plays the drums, field hockey and golf.

Yeah, you read it right. Our data partnerships team is working hard to continuously expand and improve the data offering in our platform.

We are happy to announce our partnership with PlaceIQ, the premier location intelligence company. Our businesses have collaborated to organize millions of locations into over 700 real-time POI collections, addressing 10 key verticals, including automotive, financial services, retail and travel. The branded datasets have been integrated with the Adsquare Audience Management Platform (AMP), a self-service data marketplace directly connected to leading Demand Side Platforms (DSPs).

PlaceIQ’s data is actionable as part of our Proximity Targeting product, allowing marketers to make use of location-based segments for more effective OOH planning and programmatic media buying in the U.S.

Our CEO and Co-Founder, Tom Laband, comments, “Advertising that is customised to the geographical context of users leads to a higher brand impact and boosts drive-to store campaigns. As a data marketplace, we give our clients the choice to work with best-in-class partners, depending on their intended use case.”

A corresponding press release can be found in our newsroom.

For any questions and queries feel free to reach out to us via our contact form.

About Christoph Herwig

Christoph is VP Marketing, is five years with Adsquare and based in Adsquare’s head office in Berlin. Before stepping sideways to join the Marketing Team, Chris was VP Data Partnerships at Adsquare. He has a weakness for print ads and also reads the small print on product packaging. Chris acts as an unsalaried Brand Ambassador for Lufthansa, plays the drums, field hockey and golf.