Adsquare’s data quality validated by external specialists

For the ninth time in a row Adsquare has been awarded the Drive-to-Trust label by CESP in association with the IAB and Mobile Marketing Association. This award is an independent seal of approval that recognises Adsquare’s expertise in connecting people and places. 

The CESP (Centre d’Etude des Supports de Publicité), which is an international organisation of advertisers, agencies and media advertising agencies, ensures the audit and the labelling of studies on media and advertising effectiveness. With the newly awarded ‘Right People’ label, the CESP officially certifies the quality of Adsquare’s audience segments created by combining spatial datasets and raw location signals.

The extensive audit, which took weeks to complete, included an assessment of Adsquare’s raw location signals. In addition, the control committee reviewed Adsquare’s ability to match raw location signals with location data, distinguishing between genuine visitors and passers-by based on dwell time. As a result, various Adsquare data products based on this methodology are awarded simultaneously: Adsquare’s Footfall Measurement, Adsquare’s OOH solutions, Adsquare’s Place Visit Audiences, as well as Adsquare’s Audiences in Motion for Geo-Contextual Targeting.

For Tom Laband, CEO & Co-Founder of Adsquare, the Drive-To-Trust certificate is the logical consequence of Adsquare’s high quality standards: “We believe in what we do and rise to meet our own high standards. The CESP certificate is proof that we focus on delivering success and being our clients’ most reliable partner.”

Vadim Wichmann, Consulting Manager at GroupM, emphasises the importance of this certification for advertisers: “We are delighted to see the adoption of the labels in the drive-to-store advertising market. This Drive-to-Trust certification has had a real impact when selecting partners in a media plan for our advertising clients.”

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