Adsquare, an award-winning location intelligence platform, has announced an expansion to its partnership with Scoota, a leading independent ad tech company. This latest integration sees Adsquare data accessible from within the Scoota platform for programmatic digital out of home (DOOH) planning and activation purposes.
This partnership offers marketers privacy compliant, ID-free audience targeting for programmatic DOOH campaigns across multiple media owners and markets. Adsquare combines audience and mobile location data to then score each audience segment for unique locations, while Scoota’s industry leading dynamic creative capabilities and DSP allow brands to deliver multiple creative variations, in one go, with the assurance that each message will be delivered to the most relevant audience.
The buying flexibility of programmatic DOOH, combined with dynamic creative and audience data, eliminates the fractured campaign set up used traditionally and instead provides a more accessible, streamlined approach.
“It’s such an exciting time to be working in the pDOOH space, and partnerships like this one make it even more so. Our DCO capabilities for DOOH combined with the audience targeting that Adsquare provides, gives new meaning to creative relevance, and makes complex campaign set-up a thing of the past. We’re thrilled to be able to offer our clients and platform users access to ground-breaking technology made possible by these collaborative partnerships ” Said Hannah Scott, VP, Client Services at Scoota.
“The OOH industry’s capabilities continue to thrive as a central component to fully integrated, automated, and measurable campaigns. This partnership with Scoota enhances a relationship based on the highest standards of privacy and the goal of developing the most innovative customer solutions. This latest integration further underlines the commitment to efficiently driving campaign effectiveness as a priority.” Commented Adam Powell, Global Lead OOH at Adsquare.
“Scoota’s platform and services work as an extension to our internal team, the latest integration with Adsquare has supported Threepipe in planning and delivering best-in-class DOOH campaigns with high accuracy against specific audiences for our clients” Added Jack Ellis, Business Director at Threepipe Reply
This latest integration expands on the existing partnership between Scoota and Adsquare which already provides cross-channel retargeting opportunities, as well as footfall attribution for measuring success against programmatic DOOH activity and is available to all Scoota platform users.
If you’d like to learn more about Adsquare’s capabilities for improved planning and programmatic activation of Out-of-Home campaigns, please feel free to get in touch with us.
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