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Adsquare’s Real-Time Footfall Measurement product successfully integrated with MediaMath

2 March 2020, Monday | By: Christoph Herwig
3 min read
Adsquare Company News

About Christoph Herwig

Christoph is VP Marketing, is five years with Adsquare and based in Adsquare’s head office in Berlin. Before stepping sideways to join the Marketing Team, Chris was VP Data Partnerships at Adsquare. He has a weakness for print ads and also reads the small print on product packaging. Chris acts as an unsalaried Brand Ambassador for Lufthansa, plays the drums, field hockey and golf.

Adsquare is pleased to announce the integration of its Real-time Footfall Measurement product with leading DSP MediaMath. Advertisers and media agencies can now activate Adsquare’s measurement solution in the MediaMath dashboard in order to attribute store visits to their multi-channel drive-to-store campaigns in real-time.

Footfall measurement provides a feed of real-time store data into your DSP for analysis. This information allows you to see what happens if you tweak elements of the campaign on-the-fly, such as the creative, the targeting or channel in use. You can thereby fine-tune your campaign to ensure every dollar of spend delivers value. The solution is live across the Americas, Europe and APAC and has already been activated by leading media agencies.

Adsquare’s location data graph consists of background mobile location data sourced from app publishers that have installed Software Development Kits (SDK), through which users can give permission for their movement data to be collected and shared with data specialists like adsquare.

“MediaMath is respected as one of the most relevant DSPs globally and we are excited to expand our mutual partnership. We are especially proud to have met the strict privacy requirements by MediaMath.” Tom Laband, CEO & Co-founder at Adsquare

After all, while 88% of consumers research their purchases online, 90% still take place in bricks and mortar stores. If you can measure which of your adverts are driving these visits you will be well on your way to increased sales.

If you would like to learn more about our partnership with MediaMath and our solution for store visit attribution in real-time, please do not hesitate to reach out to us via our contact form.

About Christoph Herwig

Christoph is VP Marketing, is five years with Adsquare and based in Adsquare’s head office in Berlin. Before stepping sideways to join the Marketing Team, Chris was VP Data Partnerships at Adsquare. He has a weakness for print ads and also reads the small print on product packaging. Chris acts as an unsalaried Brand Ambassador for Lufthansa, plays the drums, field hockey and golf.