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Industries / Automotive

Close the online-to-offline automotive dealership gap.

Plan against real footfall, reach in-market buyers, shift budget toward the media driving showroom traffic, and prove the visits you caused.

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Automotive Real World Outcomes

Automotive brands and agencies working with Adsquare

SokalThe Trade DeskHawkPeugeotToyotaPorschePublicis MediaPHD Mediai-dacSilverpushCupra

The automotive problem

Digital-only measurement is distorting results for automotive brands.

The path to a new car purchase now runs across months of online research, configurators, comparison sites, social video and a competitor’s showroom, long before a test drive or a signature at the dealership.

Clicks, form fills, and configurator builds can't tell you which of those touch-points put a buyer in front of your dealer. So, inevitably, credit lands wherever the last measurable event happened.

That is an expensive way to plan in a sector where every sale is high-value. A campaign optimized on click-through is a campaign optimized to a proxy. Dealership and showroom visits are the real numbers that move sales.

Adsquare supplies the missing parts: verified dealership visits pushed back into your favourite platform.

Closing the Online-to-Offline Gap for Automotive Campaigns

The Automotive Marketing Playbook

Everything you need to know about offline automotive outcomes, in one document.

Download the playbook

THE OUTCOMES LOOP FOR AUTOMOTIVE

Plan. Target. Optimize. Validate.

Here is what each stage does for an automotive campaign.

The Outcomes Loop: Planning, Targeting, Optimization and Validation, with Store Intelligence, OOH Intelligence, ID-Precise Audiences, Geo-Contextual Audiences, Visit Data Feed and Attribution ReportStore Intelligence → PlanningOOH Intelligence → PlanningID-Precise Audiences → TargetingGeo-Contextual Audiences → TargetingVisit Data Feed → OptimizationAttribution Report → ValidationPlanningTargetingOptimizationValidation
  1. 01

    Planning

    Understand your audience before you spend.

    Map catchment areas around every dealership, benchmark footfall against competitor sites, and see who actually walks the lot. Plan the buy around real movement instead of assumed demographics.

    Store IntelligenceOOH Intelligence
  2. 02

    Targeting

    Reach the right people at the right moment.

    Reach in-market buyers where behavior gives them away. EV drivers at charging stations. Luxury seekers in premium postcodes. Conquest audiences who visited a rival dealership in the last 14 days, reached while another badge is still top-of-mind.

    ID-Precise AudiencesGeo-Contextual Audiences
  3. 03

    Optimization

    Shift spend towards offline conversions.

    Move budget mid-flight toward the screens, channels and creative driving lot traffic. Visits are matched against 2D building footprints, so the forecourt counts and the road outside does not.

    Visit Data Feed
  4. 04

    Validation

    Prove the campaign worked in the real world.

    Independent proof, not platform self-reporting. Visit uplift, cost per dealership visit, incremental visits, and the profile of who showed up. Then the result feeds next quarter's plan and the loop closes.

    Attribution Report