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Award-winning usage of mobile data

12 March 2020, Thursday | By: Christoph Herwig

About Christoph Herwig

Christoph is VP Marketing, is five years with Adsquare and based in Adsquare’s head office in Berlin. Before stepping sideways to join the Marketing Team, Chris was VP Data Partnerships at Adsquare. He has a weakness for print ads and also reads the small print on product packaging. Chris acts as an unsalaried Brand Ambassador for Lufthansa, plays the drums, field hockey and golf.

Today we celebrate the “Masters” campaign with our partners Burger King and Waze, in cooperation with Poster Conseil and KR Wavemaker.

Congratulations to all our partners for taking Gold (1st prize) in the Mobile Category at the 2020 Advertising Innovation Awards and thank you for relying on Adsquare’s Footfall Measurement capabilities in measuring your campaign’s success.

Not only did the campaign lead to a massive footfall uplift, but overall sales attributed to the campaign were also raised by 7%!

We’re also taking this opportunity to send our congrats to Engie & Blue499 (Runner-Up), as well as Danone, iProspect & Adot who ended on third place.

Adsquare is the globally leading data exchange offering targeting, measurement and insights solutions. Reach out to us and learn how we can elevate your campaigns. The best summer campaigns are planned in winter. 💭🏆

About Christoph Herwig

Christoph is VP Marketing, is five years with Adsquare and based in Adsquare’s head office in Berlin. Before stepping sideways to join the Marketing Team, Chris was VP Data Partnerships at Adsquare. He has a weakness for print ads and also reads the small print on product packaging. Chris acts as an unsalaried Brand Ambassador for Lufthansa, plays the drums, field hockey and golf.