Currency Reach feature allows advertisers to upload custom lists of inventory and compare them with the official JIC figures by month, week, day and even hour. Joint Industry Committees (JIC) provides a trusted, transparent and accountable currency for trading advertising in local media.
Currency reach solution will provide more granular data for precise campaign planning, improve targeting accuracy and encourage data transparency for the clients. The new feature supports multiple inventory uploads and shows total number of impressions on the inventory list, total reach for selected POIs and export of individual Currency Reach figures per POI.
To use the feature, users will have to only add JIC data to the dedicated company AWS bucket, upload a list of inventory to the planner, select campaign dates, wait for the ingestion process and get more granular data on the KPIs of the campaign, e.g.number of impressions.
If you’re interested in a demo or have further questions, please feel free to reach out to us.
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