Improved accuracy and visualisation for our (D)OOH Planner

It is always a challenge to model (D)OOH campaigns with a perfect balance of sufficient reach and high index of the target audience. With the December update for our OOH Planning and Activation tool we have turned this pain point into a solution for all planners of Out-of-Home campaigns.

From now on you can use slider bars to adjust both index and reach filters simultaneously at any zoom level while planning your campaign. The combination of your choice is immediately demonstrated on the map-centric UI.

The December release also includes a major map update. The redesigned map offers more transparency with an updated map legend, colour scheme and icons.

At the zoomed-out map level, users can quickly see the areas with the highest density of audiences and number of screens. At the zoomed-in level, it’s easy to access detailed POI information such as inventory type icons, as well as reach and index data.

Highlights of our December release: 

• Index density is represented by new color scheme
• Reach is indicated with the circle size at the zoomed-out map level
• Number of POIs for the geographical area is displayed inside the circle
• Reach at the zoomed-in map level is shown with the turquoise bar on the right side of the POI icon
• Indexes are set to 1 by default and can be easily adjusted with a scale

Are you interested in finding out what other features we have up our sleeve? Please send us a short message and we will be happy to schedule a platform demo.