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Don’t mess with the logo!

3 December 2021, Friday | By: Christoph Herwig
3 min read

About Christoph Herwig

Christoph is VP Marketing, is five years with Adsquare and based in Adsquare’s head office in Berlin. Before stepping sideways to join the Marketing Team, Chris was VP Data Partnerships at Adsquare. He has a weakness for print ads and also reads the small print on product packaging. Chris acts as an unsalaried Brand Ambassador for Lufthansa, plays the drums, field hockey and golf.

Introducing Adsquare’s new brand design for online communication

After almost one decade, the Adsquare brand has a new corporate identity for online communication purposes. The Adsquare website has been completely reworked with new design principles accordingly. Our brand now delivers on the expectations and visual style of today’s digital age and is better-suited to our technical environment. 

I am of the opinion that many rebranding projects are pure vanity projects and that no needs assessment has taken place beforehand. In our case, we determined that the old branding no longer matched our current positioning. Adsquare is represented in the global market, offers a broad solutions portfolio, and is the first point of contact for many different stakeholder groups from the AdTech and Marketing landscapes. Generally, the goal of our brand refresh was to align Adsquare’s identity to best fit the customers we’re serving. 

Adsquare is the global audience & location intelligence company, helping businesses to increase marketing effectiveness. The new branding is an expression of the revised brand positioning, which places the modern marketer at the centre of all activities.

Our branding is about much more than the logo or colours. We wanted to change the messaging, establish a new content structure and launch illustrations that support understanding. The logo and our corporate colours remain unchanged and continue to stand for loyalty, our culture and our values. 

The newly introduced collage style is a layered combination of cut out imagery, coloured shapes and graphic details allowing us to tell a story – a story about how our understanding of people and places empowers businesses to better plan their campaigns, target relevant audiences in a privacy-first world and optimize campaigns through real-time store-visit-attribution.

Overall, the changes reflect Adsquare’s transition from centering solely on the infrastructure for mobile advertising to being about proprietary and state of the art data-assets for omnichannel, award-winning advertising.

The new website and brand identity stands for modernity, innovation and transparency. We invite all marketers to become part of the world of Adsquare and create spaces for knowledge sharing and positive business impact.

Enjoy browsing our new pages.

About Christoph Herwig

Christoph is VP Marketing, is five years with Adsquare and based in Adsquare’s head office in Berlin. Before stepping sideways to join the Marketing Team, Chris was VP Data Partnerships at Adsquare. He has a weakness for print ads and also reads the small print on product packaging. Chris acts as an unsalaried Brand Ambassador for Lufthansa, plays the drums, field hockey and golf.

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