In this case study, we explain how Adsquare’s Real Time Footfall Measurement solution helped TimeOne achieve its drive-to-store (DTS) goals for its client Gamm Vert.
Gamm Vert is an extensive network of local garden centres, with more than 900 stores in North East France. The company offers a one-stop solution for all gardening needs – from plants and seeds to outdoor furniture and gardening accessories and tools. Gamm Vert hired TimeOne, a data marketing and digital communication agency in France, to run its DTS campaigns. The primary objective of these campaigns was to increase in-store traffic at Gamm Vert’s outlets via online promotions.
TimeOne’s objective was to measure how many users visited a Gamm Vert outlet after seeing an online ad. The challenge was to find the right technology to bridge the gap between the digital and physical impacts. Other objectives included:
Over the five-month campaign period, TimeOne has been using Adsquare’s innovative, award-winning technology to measure the efficiency and success of Gamm Vert’s DTS campaigns. By integrating Adsquare’s Footfall Measurement, TimeOne can track and measure in real time how many users were impacted by the mobile ads and then visited Gamm Vert’s stores. By activating Adsquare’s footfall measurement solution directly on the Hawk DSP, TimeOne can quickly see the efficiency of the online campaigns in real time, measure their impact on customer behaviours, and gain insights on how to enhance campaign performance.
TimeOne activated the same measurement technology on Gamm Vert’s social media channels, including Facebook and Instagram, so that both the online and DTS campaigns have common indicators. Mobile users exposed to Gamm Vert advertising are identified by the platforms and matched to in-store visits sent by Adsquare. This solution has enabled TimeOne to optimise the performance of its campaigns in real time and maximise conversions and cost per visit.
Using Adsquare’s Real Time Footfall Measureme solution, TimeOne boosted in-store visits and increased campaign conversions for Gamm Vert. Here is a snapshot of the results driven by the campaign, calculated from Gamm Vert’s Facebook traffic:
Here is what TimeOne had to say about the experience of using Adsquare’s Footfall Measurement solution:
“For several years, TimeOne has been using Adsquare’s solutions for its clients in the context of our geolocalised point-of-sale traffic-building campaigns. The responsiveness of the teams and the relevance of the proposed solutions to our needs make Adsquare a privileged partner to meet our media objectives.”
– Mathieu Teppe, Head of Platform and Media at TimeOne
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