How the power of data fuels the adtech industry

Alexander Genauck, Director of Data Analytics Engineering & Data Science at Adsquare, was recently featured on the “Data for Good” podcast. Hosted by Zuma, the podcast explores the world of data science, providing expert insight and opinion from data leaders in Berlin and beyond. 

In this episode, Alexander discusses the role that data science plays in improving campaign effectiveness. He delves into the essence of adtech and programmatic advertising, covering topics such as the intersection of data science, data privacy and effective advertising campaigns. He also highlights the importance of data quality, privacy, and scalability in implementing data analytics solutions. 

Cheers to Alexander on this exciting and insightful feature! Stay tuned for more updates from Adsquare in the adtech space.