According to Forbes, the number of Americans going gluten-free has tripled since 2009. The smartphone is the first-screen for today’s consumers who are more and more conscious of their everyday life choices, food purchases included. Based in Austin, Texas, family- owned Siete Family Foods makes gluten free products that can be found in thousands of grocery stores across the United States, and primarily in Hy-Vee, Raley’s & HEB.
Siete Family Foods’ goal for the campaign was to drive foot traffic to their major distributors, Hy-Vee, Raley’s and HEB and specifically targeting users who had recently visited these grocery stores. Siete Family Foods advocates healthier lifestyles to the mass market, as well as to Latino families and people with food sensitivities. For Siete Family Foods to succeed in the mass market, other than having solid products with a credible and relevant USP, it was necessary to identify a precise audience within the highly competitive gluten-free foods market.
Our partnership with Adsquare provides an opportunity to enhance Siete Family Foods ́s retail marketing strategy. Adsquare technology gives us the ability to leverage leading audience data to assist us in reaching high-potential customers, at the right time and in the right place, boosting Siete Foods ́s awareness and driving foot traffic to Siete Family Foods ́s main distributors across the US.
Vice President – Digital Marketing, Insignia
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