According to Forbes, the number of Americans going gluten-free has tripled since 2009. The smartphone is the first-screen for today’s consumers who are more and more conscious of their everyday life choices, food purchases included. Based in Austin, Texas, family- owned Siete Family Foods makes gluten free products that can be found in thousands of grocery stores across the United States, and primarily in Hy-Vee, Raley’s & HEB.