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Mobile-2-Store Campaign for Gluten-Free Food Manufacturer

20 October 2021, Wednesday | By: Adsquare
3 min read
Adsquare NYC Office Location
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Adsquare empowers companies to supercharge their campaigns in the new era of consumer privacy. Our editorial staff regularly publishes whitepapers, opinion pieces, success stories, or best practices for you to stay at the fore-front of data-driven marketing.

According to Forbes, the number of Americans going gluten-free has tripled since 2009. The smartphone is the first-screen for today’s consumers who are more and more conscious of their everyday life choices, food purchases included. Based in Austin, Texas, family- owned Siete Family Foods makes gluten free products that can be found in thousands of grocery stores across the United States, and primarily in Hy-Vee, Raley’s & HEB.

Challenge

Siete Family Foods’ goal for the campaign was to drive foot traffic to their major distributors, Hy-Vee, Raley’s and HEB and specifically targeting users who had recently visited these grocery stores. Siete Family Foods advocates healthier lifestyles to the mass market, as well as to Latino families and people with food sensitivities. For Siete Family Foods to succeed in the mass market, other than having solid products with a credible and relevant USP, it was necessary to identify a precise audience within the highly competitive gluten-free foods market.

Solution

Our client Insignia leveraged our Audience Management Platform (AMP) using a combination of geo-behavioural and interest based audience segments. Insignia utilized Adsquare ADA (Adsquare Data Alliance) place visit segments as well as other providers of location-based data to hone in on Hy-Vee, Raley’s and HEB shoppers. Amongst different datasets, Insignia targeted female shoppers between 19 and 39 years old whose lifestyle and interest revolve around healthy living, who eat organically or are fitness enthusiasts.

Result

The results of Insignia leveraging Adsquare data impressed its client Siete Family Foods and helped Insignia to maintain relationships with the client. The campaigns led to 2.2 MM impressions in one month, driving successful results, as measured via a Post-Campaign Footfall report.

Our partnership with Adsquare provides an opportunity to enhance Siete Family Foods ́s retail marketing strategy. Adsquare technology gives us the ability to leverage leading audience data to assist us in reaching high-potential customers, at the right time and in the right place, boosting Siete Foods ́s awareness and driving foot traffic to Siete Family Foods ́s main distributors across the US.
Stacy Vossberg
Vice President – Digital Marketing, Insignia

 

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About Adsquare

Adsquare empowers companies to supercharge their campaigns in the new era of consumer privacy. Our editorial staff regularly publishes whitepapers, opinion pieces, success stories, or best practices for you to stay at the fore-front of data-driven marketing.